Los Angeles Times (Sunday)

Chip maker puts faith in China

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Despite current supply shortages bedeviling the semiconduc­tor industry in China and the rest of the world, Analog Devices Inc., a U.S. semiconduc­tor company, said it is eyeing the Chinese market for big growth opportunit­ies following double-digit growth in the country in the 2021 fiscal year, and given pent-up demand.

The company, known as ADI, recognizes that China is its fastest-growing market that accounts for more than 20% of its total sales, comparable to the European market, said Zhao Yimiao, general manager of ADI China Technology Groups.

“China has always been a very important market for ADI. The massive efforts to contain the COVID-19 pandemic have helped economic activities to recover quickly in China. And local customers are also moving fast to restore production.”

In August China’s State Administra­tion for Market Regulation gave antitrust clearance for ADI’s $21 billion acquisitio­n of Maxim Integrated Products Inc., another U.S. semiconduc­tor company.

Any semiconduc­tor company that has significan­t exposure to the Chinese market, the world’s biggest, is required to obtain Chinese regulatory approval when it merges with, or acquires, another company anywhere in the world. This regulation is in line with similar ones in the United States, the European Union and other markets.

Maxim is strong in chips used in the automotive and data center markets, while ADI’s chip products serve broad industrial, communicat­ions and healthcare needs.

The deal could help ADI better meet the Chinese market’s growing demand for a wide range of chips, said Fu Liang, a technology analyst.

As China deepens efforts to promote industrial upgrade and digital transforma­tion, the Chinese market plays an important role in the world, ADI said. The implementa­tion of national strategies such as new infrastruc­ture projects has brought unpreceden­ted developmen­t opportunit­ies for the industry.

“On the one hand we need to quickly respond to the needs of the Chinese market, where everything is developing very fast. On the other we are based on ADI’s global research and developmen­t system, which can help bring innovative products to the local market,” Zhao said.

“In addition to using the internatio­nal semiconduc­tor supply chain system, we are also working with local supply chain partners in the hope of establishi­ng a more complete local supply system, covering manufactur­ing, packaging and testing, to offer more substantia­l support to Chinese customers.”

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