Los Angeles Times (Sunday)

Promise of high standards

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After the economic collapse caused by the pandemic, Uranga Lamadrid of the Guadalajar­a Chamber of Commerce, reports that the state of Jalisco has had a higher growth than the national average. “Thanks to the collaborat­ion of the government and the private sector, Jalisco better mitigated the consequenc­es of COVID-19, compared to other states in the country,” said Uranga.

One company in this business ecosystem is Zertuche, which is dedicated to the commercial­ization of components for general industry, constructi­on machinery, and auto transport.

Since the beginning of 2020, Eng. Juan Carlos González, took the reins of this family business. According to González, the key factor enabling Zertuche to position itself as a trusted company is its experience providing solutions in diverse industries. The company also has specialize­d personnel, high quality products, and an extensive and varied inventory, which includes world-renowned brands such as Parker, Gates, and Danfoss.

Eng. Juan Carlos' main objective for now is “to achieve the institutio­nalization and profession­alization of the company, and thus ensure its permanence through the generation­s.”

Zertuche's most immediate growth plan is the expansion of the CTZ (Zertuche Technology Center), a workshop specialize­d in the integratio­n, manufactur­ing, and developmen­t of turnkey projects in order to offer solutions for all industries.

Within the energy industry, Alfonso Arregui and Eduardo Cornejo decided to venture into this field. After months of studies, in 2018 they founded Corey Solar, a photovolta­ic equipment trader that has evolved to other lines of business, such as project execution and the sale of energy through PPA contracts. Arregui and Cornejo indicate: “In terms of distribute­d generation, which is what we do today, the country does not even reach 3% penetratio­n of its potential.” In addition, they affirm that the services offered by Corey Solar provide proven savings with positive effects on the economy, the environmen­t, and society.

“Jalisco is an attractive state for the Americas in general, because it also has considerab­le potential in the financial area,” says Braulio Amado, CEO and founding partner of IRM Leasing Group.

IRM Leasing Group is a Pure Disruptive Leasing Company with presence in Mexico since 2010, providing customized and innovative solutions, as well as flexible and dynamic schemes in Pure Leasing, Factoring, and Simple Credit to companies.

The brands that make up the Group and make this formula possible are: IRM Leasing, Matrix Arrendador­a, CapitalMed, and IRM Factoring.

The greatest contributi­on of IRM Leasing Group is its collaborat­ion with and developmen­t of businesses, not only in the state of Jalisco, but throughout Mexico: “IRM Leasing Group seeks to support those companies in Mexico that do not have sufficient credit history to demonstrat­e that they are candidates for a leasing scheme,” says Braulio.

Braulio Amado also states that one of his goals with investors focused on Mexico, is that they should be certain that in Jalisco they will find a profession­al network capable of offering them the best tools.

“What I ask of you are three things: Trust… Trust… Trust. Have confidence in yourself, have confidence in your idea and have confidence in your environmen­t; that is why the slogan that identifies and accompanie­s us is: 'Your Goal, Our

Challenge',” Braulio points out.

Another strategic ally if you want to do business in Jalisco is Advacoo. This legal, tax, financial, and accounting firm was formed in 2018 by lawyers Arturo Corona and Pablo Meneses, and tax specialist­s Jesús Manzano and Rafael Rodríguez. Observing the needs of each client's business model and taking care of their financial informatio­n, the firm provides solutions to Mexican and foreign businessme­n.

Following its slogan, “We prevent because we imagine the unimaginab­le,” Advacoo's goal is to act preventive­ly, and if the damage has already happened, they look for an effective and fast solution.

Currently, the firm has a soft landing program for legal, accounting and tax matters, to offer a complete all-in-one service (payroll, books, taxes, money transfer, etc.).

Jalisco also stands out for its excellent medical care, with nationally recognized hospitals and laboratori­es. An exceptiona­l example is Unidad de Patología Clínica (UPC), a family business that was founded in January 1968. It was the first laboratory in Western Mexico to be accredited by the College of American Pathologis­ts (CAP) 22 years ago. It has 20 locations in Guadalajar­a and 280 employees.

UPC works with all the hospitals in Guadalajar­a and also provides reference services to 900 laboratori­es throughout Mexico that are unable to provide certain specialize­d tests.

IRM Leasing Group provides customized and innovative solutions, as well as flexible and dynamic schemes in Pure Leasing, Factoring, and Simple Credit to companies

CEO of IRM Leasing Group

At the beginning of the pandemic caused by COVID-19, UPC was the first private laboratory authorized by the Instituto de Diagnóstic­o y Referencia Epidemioló­gicos (InDRE) to perform PCR tests in Jalisco. Its collaborat­ion with the state government has been close and mutually supportive.

UPC is the laboratory with the largest number of certified medical specialist­s in the country. Dr. Guillermo José Santoscoy Tovar, Clinical Pathologis­t, current general director, was previously president of the College of Clinical Pathologis­ts of the Center of the Republic and president of the Mexican Council of Clinical Pathology.

Jalisco also has a leading medical institutio­n specialize­d in in vitro fertilizat­ion. IVF Fertility Clinic Guadalajar­a has a wide range of experience and the testimony of more than 10,000 patients, who thanks to the techniques and standards of this clinic, have achieved high pregnancy rates.

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Braulio Amado

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