Enjoying the sweet life
blogging — it’s everything now.”
She said she is constantly reinventing her brand and investing large sums into the company’s image, splurging on expensive cameras and top Google placement. Sorkin attributes 40% of her success to her blog.
Among the blog’s many fans: television production companies, including one that recruited Sorkin for a reality show chronicling her work.
She was pregnant while being filmed making Sweet 16 dresses and model city blocks entirely out of candy. The six episodes of “Candy Queen” aired on TLC beginning in December.
Sorkin and her husband have two children: 21-month-old Isabella (nicknamed the Heiress to the Empire) and10-week-old Christian George (dubbed Lord Lollipop). They live in a Los Alamitos condominium a minute from either Sorkin’s shop or her parents’ home.
Hollywood Candy Girls retail shops, where customers will be able to create their own sweet mixes, are in the works, Sorkin said. She also might franchise her event-planning business, and has already received queries about that not only from within the U.S. but also from England, France and Australia.
Sorkin’s advice for entrepreneurs: Connect with clients by staying open and relatable, and say what’s on your mind. “I’m coming into people’s most special moments — their weddings, their birthdays,” she said.
“I don’t have a filter, and I’m not guarded at all. When you can be that raw with people, they want to keep giving you their business.”
tiffany.hsu@latimes.com