Los Angeles Times

Iggy Azalea’s stock appears to plummet

Recent cancellati­ons suggest performer is having a dramatic drop in popularity.

- By Gerrick Kennedy gerrick.kennedy@latimes.com

This time last year, Iggy Azalea was riding a wave.

Between her hit single “Fancy” and a collaborat­ion with Ariana Grande, Azalea was dominating radio dials and the pop conversati­on.

Her dual summer smashes broke all kinds of records, and the steam from her breakout yielded her billing at festivals such as Made in America, performanc­e slots on virtually every single music awards show and multiple Grammy nomination­s, including record of the year and new artist.

However, as the cliché goes, what a difference a year makes. And these days, her stock appears to have hit its lowest point.

Just a week after announcing a headlining arena tour was scrapped, Azalea has pulled out of yet another high-profile gig: After ongoing controvers­y tied to her booking, the Australian pop-rapper has canceled a performanc­e at Pittsburgh Pride planned for this weekend.

“This has been a difficult decision, as I truly support the event and LGBTIQA communitie­s, however I feel my participat­ion at this point would only serve to further distract from the true purpose of the event,” she wrote in a statement.

When it was announced that Azalea would perform at Pittsburgh’s LGBT celebratio­n, it drew the ire of many, given the performer had been called out repeatedly for a series of old, offcolor tweets.

In one of the cleaner ones, which she wrote in 2010 and has since deleted, she said: “When guys whisper in each other’s ears I always think it’s kind of homo.”

Another old deleted message contained a slur di- rected at lesbians.

Because of Azalea’s booking, several LGBT-friendly groups pulled out of the event. These included the local chapter of the Gay, Lesbian & Straight Education Network and a Unitarian church.

“I am a firm believer in equality. Unfortunat­ely in the past as a young person, I used words I should not have. The last thing I want is for something so carelessly said to be interprete­d as ref lective of my character,” Azalea’s statement said.

“I meant no harm and deeply regret ever uttering those words. As an adult I would never use them because I understand they play a detrimenta­l role in the fight for issues that I do truly believe in.”

Being prosecuted for old thoughts, beliefs or stupid comments that have been drudged up years later is nothing new for celebritie­s. Its fairness can be argued, but Azalea’s (or maybe it was event organizers’) swift decision to back out seems to instead prove that her team is no longer able to afford any more disastrous headlines.

Like many of her predecesso­rs, her narrative — though she might have already achieved the level of fame reserved for a select few — is now little but controvers­y. And not the provocativ­e or beneficial kind.

Azalea’s nixed Pride gig is just the latest in a long string of public stumbles that adds to the never-ending scorn associated with her name.

From the start, rap fans labeled her as “too pop” to be considered authentic and seethed at her Grammy nomination for rap album (Eminem ultimately beat her with one of his weakest albums, though that speaks to a bigger problem with voters).

Critics have ripped her, accusing her of pilfering Southern hip-hop stylings. She’s been called out by J. Cole, admonished by Azealia Banks, ridiculed by Snoop Dogg and given a public history lesson on hiphop by Q-Tip. Countless think-pieces on white privilege and cultural appropriat­ion have used her as a springboar­d.

Her highly anticipate­d collaborat­ion with Britney Spears, “Pretty Girls,” failed to move the dial. And then there is the canceled tour, which many have said was doomed from the start.

Azalea’s tour was first delayed for five months, then canceled, ostensibly so it could be retooled around her new record — although sources have said paltry ticket sales were the main motivator.

 ?? Frazer Harrison Getty Images ?? CONTROVERS­Y is dogging the Australian pop-rapper Iggy Azalea.
Frazer Harrison Getty Images CONTROVERS­Y is dogging the Australian pop-rapper Iggy Azalea.

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