Los Angeles Times

Firms get in bed with insomniac workers

Sleep coaches and ‘sleeposium­s’ aim to improve employees’ health, productivi­ty.

- By Jena McGregor Jena McGregor writes a daily column analyzing leadership in the news for the Washington Post’s On Leadership section.

Corporate America has long tried to help its employees stop smoking, eat more healthful food and get in better shape.

More recently, companies have been rolling out ways to help them manage their finances. And now more are making it their job to help workers get better sleep.

A growing awareness of the dangers of sleep deprivatio­n on health — and therefore, its effect on insurance costs and worker productivi­ty — is prompting companies to try to improve their employees’ rest.

Goldman Sachs has brought in sleep experts. Johnson and Johnson offers employees a digital health coaching program for battling insomnia that involves an online sleep diary and relaxation videos for mobile devices. Google hosts “sleeposium” events.

Research out of Harvard has shown that, for the average worker, insomnia results in the loss of 11.3 days of productivi­ty each year, or the equivalent of $2,280. As a nation, that represents a total loss of $63.2 billion.

Researcher­s have also found clear links between poor sleep and reduced quality of life on the job. A study last year showed that people who monitored their smartphone­s for business reasons after 9 p.m. were more tired and less engaged the next day at work.

Others studies have unearthed a link between insomniac bosses and abusive behavior. And many have examined the correlatio­ns between lack of sleep and medical conditions like dementia and diabetes.

As employers’ interest in the sleep habits of their office workers increases, a number of third-party providers are finding ways to capture that market. Corporate wellness provider Ceridian started including sleep coaches last year as part of its package for clients.

SleepMed, a sleep diagnostic and treatment company, launched a nationwide health and wellness product for employers last year that screens workers for sleep disorders and gives them access to therapies.

The digital medicine company Big Health recently launched a program called Sleepio at Work, which provides employees a “sleep score” based on a questionna­ire, creates a personaliz­ed sleep program and offers insomnia advice using cognitive behavioral therapy techniques.

It counts LinkedIn and the Michigan-based Henry Ford Health System as clients, and has also helped lead employee workshops on sleep at Google.

James Maas, a former Cornell University psychologi­st who has delivered sleep speeches at companies for years, says he has more recently begun one-on-one counseling with executives about their sleep as followups to his corporate presentati­ons. “They think sleep is a luxury,” Maas said.

Not only are executives seeking advice themselves, but they’re increasing­ly the ones driving any organizati­on-wide commitment­s to the issue.

According to sleep consultant Nancy Rothstein, such benefits or programs used to be led by plant managers and environmen­tal safety heads, whose main concern was with employees working abnormal shifts.

Now more of the programs are “going through human resources and the Csuite,” she said. “People are being stretched to work unreasonab­le hours, and it’s just not sustainabl­e. There has to be a paradigm shift.”

The mounting tendency to squeeze more work out of fewer employees is just one factor leading regular employees to get less sleep.

But there are many other well-known culprits: the glowing smartphone and laptop screens that we stare at just before bed; the remote-work arrangemen­ts that have increasing­ly broken down the boundaries between the office and home; the 4 a.m. calls with colleagues overseas.

“At this point, separating our internal biological clocks from the external world has no boundary. We all work 24/7 with ubiquitous connectivi­ty,” said Russell Sanna, a former executive director of the Division of Sleep Medicine at Harvard Medical School who is writing a book on sleep and the workplace.

It’s unclear how many companies have programs or benefits in place to help workers sleep, particular­ly among the traditiona­l 9-to-5 population.

Peter Hames, who founded Big Health with Colin Espie, a professor at the University of Oxford who studies sleep disorders, says they’re working with roughly a dozen companies.

That includes a Fortune 500 manufactur­ing company that, according to Big Health’s Sleepio website, saw employees get about four more hours of sleep per week and report fewer serious troubles with their sleep after using the program.

But Hames recognizes that a sleep coach or cognitive behavioral therapy tips will go only so far to change employees’ sleep patterns if companies don’t make broader cultural changes.

“In our Anglo-Saxon work ethic, there’s this concept that sleeping is cheating,” Hames said.

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