Los Angeles Times

Our Financial Success Begins with Empowermen­t

Latinos have undoubtedl­y helped shape the U.S. in positive and profound ways. What better time to look ahead and recognize this continued influence on modern culture and our economy than Hispanic Heritage Month?

- By David DiCristofa­ro, Lead Region President, Wells Fargo Bank, Greater Los Angeles

In 2014, Latinos passed Caucasians as the largest ethnic group in California, yet the Hispanic community is still widely under-represente­d in the work- force—particular­ly in financial services.

With this growth comes the responsibi­lity of companies to create a talent pipeline with the cultural background and multilingu­al skills necessary to meet the needs of Latino clients.

Foundation­s for finance

Partnershi­ps with organizati­ons such as NCLR (National Council of La Raza) help us address the specific needs of Latinos, and promote suc- cess in the financial services industry. Through collaborat­ion with NCLR and the Latino community, companies can support the mission of enhancing and promoting diversity and inclusion. Hispanic Heritage Month may only be celebrated for 30 days, but our commitment to helping Latinos succeed financiall­y will continue year-round. ■

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