The evolution of Avenida Revolución
TJ in China, other cultural spots are helping transform the street’s touristy party vibe into a buzzy art zone.
TIJUANA — The experience of Tijuana can be summed up by a single thoroughfare: Avenida Revolución — the street named for the Mexican Revolution — which has itself always been a revolution of sorts.
This is where for decades tourists have come to eat and drink and dance and possibly find illicit amusements. It’s where the Caesar salad was reportedly invented. And it’s where you can have your picture taken alongside a donkey painted to resemble a zebra.
Which is exactly why Daniel Ruanova and Mely Barragán wanted to open a gallery there.
“We used to come down and dance here,” says Ruanova, standing in the middle of Revolución, gesturing toward the black-lighted bars and thumping clubs that still hug bits of the strip.
“We wanted Revolución,” adds Barragán, “because everyone in Tijuana at some point or another has to be on Revolución.”
So in 2013, the pair opened the TJ in China ProjectSpace on the southern end of Revolución — or as everyone in Tijuana affectionately calls it: “La Revu.”
Barragán and Ruanova were both born and raised in the city and describe themselves as a couple of “border rats”: fully bilingual and as comfortable with the minutiae of Mexican culture as they are with that of the U.S.
They are a couple — a charming one, with the ability to complete each other’s thoughts. They are also artists. She works in collage and soft sculpture; he is a painter and sculptor. And they’ve both shown their work in museums and galleries throughout Mexico and the United States.
Ruanova also has had exhibitions and residencies in China, which for a time took the couple to Beijing. For two years starting in 2011, the couple ran their first TJ in China space there, showcasing a mix of international and Chinese artists.
In 2013, they received a grant to work in Mexico and returned to Tijuana with the idea of opening a space on Revolución. They took over a storefront that had once housed a curio shop and taco stand and transformed it into a gallery.
“This is a young city without an art market,” Barragán says. “So the space could really be about experimentation.
“Artists like it because of the freedom.”
Since its foundation, TJ in China has become a staple of Tijuana’s contemporary art scene. Group shows on the urban landscape, border politics and labor issues have generated attention from Mexican and American journalists. And over the gallery’s short life, the couple have hosted artist talks and open-call video-art nights as well as a dozen residencies for a wide gamut of international artists.
The goal, say Barragán and Ruanova, has been to create a place of exchange — where Tijuana artists can meet the world and vice versa.
“What we try to do,” Ruanova says, “is bring the best art we can to the people of Revolución.”
If the idea of a buzzy contemporary gallery amid a hub of garish party spots seems unlikely, well, it is.
Just over a decade ago, Tijuana’s bustling tourist trade would have put rents on Avenida Revolución out of reach to anyone who wasn’t selling cheap tequila and crispy things to soak it up with. Which pretty much meant that the strip was off limits to most outlets of high culture.
But Tijuana’s highly publicized period of cartel violence, which heated up in 2008, put a chill on tourism. The number of homicides has fallen dramatically since then, but tourism nonetheless remains weak — leaving many of the discos, bars and clubs on Revolución permanently shuttered.
This has made portions of this party strip surprisingly affordable. In the early 2000s, during the height of the tourist trade, TJ in China’s 1,000-square-foot space might have rented in the vicinity of $5,000 a month. Barragán and Ruanova, who operate their gallery as a not-for-profit, funded primarily through grants, pay just $500 a month.
To be certain, TJ in China wasn’t the first cultural space to land on Revolución. That began in 2010, with the establishment of smaller art galleries and other popup spaces in the moribund Pasaje Rodriguez, one of the narrow commercial arcades that extend off Revolución — and this type of development has since extended to the
Pasaje Gomez nearby.
Both arcades offer a lively mix of fringe art spaces, boutiques and restaurants catering to the hipster regimen of craft beer and vegan eats.
Collectively, the presence of all of these cultural spaces has changed aspects of Revolución’s rakish character. In the Pasaje Rodriguez, you can sip beer from Mamut, a local brewery, while taking in a performance.
Next door to TJ in China, you can now find Doratto, a hip boutique featuring fashion by Tijuana designers (as well as an old truck from which baristas dispense espresso).
“And nearby they will be building an art cinema,” says Ruanova, pointing toward an open space across the street. “Before, that would have been the kind of place where tourists would have come to drink beer and party.”
If there’s something that sets TJ in China apart, it’s Ruanova and Barragán’s international ambitions — something that is fed by their own art practices.
Barragán is working on a piece that will be shown at Los Angeles Contemporary Exhibitions in January.
And Ruanova has begun to dive into an art project inspired by the history of the bracero program — the guest labor program run by the U.S. government in the 1950s — that has taken him to Stanford University to do research.
In their travels, they are constantly scanning the horizon for new artists they can invite back to Revolución.
They are also at work on a catalog that will serve as an archive of the exhibitions they have staged — so that they can put a bit of Tijuana into the world.
“We are always searching for a new idea,” Barragán says. “Something different we can try.”
Like the storied street it inhabits, TJ in China is also constantly evolving.
Says Ruanova: “It won’t stay the same.”