Mass appeal, but something’s off
Sometimes the credits tell you everything you need to know.
Take the slightly unusual way Annabelle Selldorf ’s name appears in the materials promoting Hauser Wirth & Schimmel, the massive and much- anticipated Arts District outpost of the international gallery Hauser & Wirth, which was founded in 1992. Selldorf — born in Germany and based for more than three decades in New York, where her firm is best known for crisply remaking historic buildings for museums and other art- world clients — is listed as the project’s “consulting architect.”
That’s not the kind of attribution you see very often, especially not on a high- profile effort of this type. What it means is that local fans of Selldorf ’s precise and restrained work shouldn’t expect that her L. A. debut will reflect the full range of the architectural intelligence she displayed at New York’s Neue Galerie, the Clark Art Institute in Massachusetts or in earlier projects for Hauser & Wirth, which now has six locations around the world.
This is closer to Selldorf Lite. Or maybe Selldorf Once Removed.
Most of the architectural decisions that have shaped the gallery, which fills an old f lour mill built in phases from 1896 to 1929, were made by Creative Space, a Los Angeles firm, in close collaboration with Paul Schimmel, the talented, voluble and well- connected former Museum of Contemporary Art curator who has been the driving force behind the project. The landscape architect is Mia Lehrer.
Selldorf, for her part, helped choreograph many of the big moves in this complicated urban and architectural rehabilitation effort. Together with Schimmel she decided to carve a big public walkway through the complex from 2nd to 3rd streets. It opens in the middle onto a large courtyard.
In the final product, Selldorf ’s organizing ideas seem mostly intact — the spine of the internal street, the openness of the circulation, the range of gallery spaces. It is in the details — the placement of duct work, the choice of handrails and hardware, the angle at which light fixtures are attached to walls or ceilings — that the project falters a bit.
That’s not to say that HW& S — at 116,000 square feet big enough to feel more like a museum than a gallery — isn’t an appealing or significant addition to one of the most rapidly changing neighborhoods in Los Angeles.
Occupying nearly a full city block at the corner of 3rd and South Garey streets, making it a close neighbor of both the Southern California Institute of Architecture and Michael Maltzan’s One Santa Fe apartment block, the gallery complex is especially impressive for its public- mindedness.
In the densifying heart of a city less and less defined by the deep supply of private garden space that so dramatically marked its 20th century character, the gestures that HW& S makes to its neighborhood, the room it provides for residents looking for a cup of coffee or a place to sit down and read email rather than buy a piece of art, may prove particularly meaningful.
Unlike One Santa Fe, which is packed with architectural ideas but marked by cruise- ship- like bulk, HW& S brings new energy to the area by stringing together and remaking a collection of existing buildings. It has helped keep not just the scale but the urban character of this slice of downtown intact.
Among the reasons that Selldorf ’s relatively handsoff role in the project is a pity is that this particular collection of buildings seemed to have the potential to cohere as a kind of supremely rare but quintessentially L. A.style urban village.
And to be honest, it still might, since in a number of ways the complex remains a work in progress. A restaurant along one edge of the central courtyard won’t be complete until summer. A second plaza, along the alley marking the gallery’s eastern side, is set to open a couple of months after that.
The complex is anchored by alongthat a once3rd two- Street, served story builtas buildingthein 1917,administrative center and employee bank for Globe Mills. Behind that, along Garey, is a large loading dock. The whole composition is overlooked by a f ive- story concrete tower.
The galleries occupy three zones, each with its own architectural character. ( There is 23,700 square feet of exhibition space in total.) At the back are the most rational and straightforward of the rooms for art, with white walls, exposed bowtruss roofs, concrete f loors and big square windows looking onto 2nd Street. Across the interior street from those galleries is a large, raw space inside the oldest structure on the site, 1917 knownlery heightlong, The building, occupies narrowas room mostthe fillingthe Barn. topped dramaticand hearta double- peakedwithof gal- the a skylight.get the mostIt’s directhere that impres- you sion that Schimmel has his priorities squarely in order. Many gallerists would have turned this space, just off the main entrance, into a gift shop or cafe — or some high- grossing combination of the two. Instead, Schimmel and his architects have installed low- slung biomorphic platforms to hold a range of sculptural art-works. If the complex, for all its easygoing, rough- aroundthe edges charisma, doesn’t begin to communicate the particular strengths of Selldorf ’s approach to remaking old buildings for new programs — what architects call adaptive reuse — it also fails to match the achievement of one obvious local precursor: Frank Gehry’s 1983 Geffen Contemporary ( nee Temporary Contemporary) building for the Museum of Contemporary Art.
Gehry’s design turned an old warehouse complex into a high- ceilinged, no- frills MOCA satellite that over the years has proved arguably more popular ( and in certain ways more f lexible) than the museum’s f lagship building, by Arata Isozaki, on Bunker Hill.
It might seem unfair to compare a gallery to a branch of one of L. A.’ s bestknown museums. Yet Hauser Wirth & Schimmel clearly aspires to that sort of standard, and not just because of its size. Its website boasts of “museum- caliber amenities,” which along with climate- controlled galleries and the forthcoming restaurant include a 2,000- squarefoot bookstore.
To call the architecture of the complex museum-caliber, though, would be a stretch. Instead, Los Angeles is left with the kind of cultural building we’ve become all too familiar with: the underwhelming Southern California debut from a well- known out- of- town architect, a design not so much disappointing as suffused with a faintly nagging sense of what might have been.