Toyota investing in Uber; Volkswagen partners with Gett
The two automakers are the latest to team up with on-demand ride services.
Toyota Motor Corp. on Tuesday announced a partnership with Uber Technologies in which the Japanese automaker will invest an undisclosed sum in the ridehailing company and establish a car-leasing option for Uber drivers.
Through the partnership, the two companies will “explore collaboration ... in the world of ridesharing in countries where ridesharing is expanding, taking various factors into account such as regulations, business conditions, and customer needs,” Toyota said in a statement.
The partnership will also expand on Uber’s vehicleleasing program, which offers cars to its drivers through Enterprise Holdings Inc., the parent company of Enterprise Rent-ACar, Alamo Rent a Car and National Car Rental.
Both Uber and Toyota declined to comment on the size of Toyota’s investment. A Toyota spokesman said both companies are “still in the early stages of developing [their] strategy” and, aside from the vehicle-leasing option, no other specific plans have been made.
The partnership follows a growing number of investments by traditional auto manufacturers in on-demand transportation services.
German carmaker Volkswagen announced Tuesday a $300-million investment in Uber rival Gett, a service that is available in 60 cities and connects passengers with taxis and black town cars.
Gett Chief Executive Shanhar Waiser said in a statement that the partnership “provides the Volkswagen Group with the technology to expand beyond car ownership to on-demand mobility for consumers.”
General Motors made a $500-million investment in Lyft earlier this year and also took a seat on the ridehailing company’s board of directors.
The two companies announced plans to build an Autonomous On-Demand Network that will leverage GM’s autonomous vehicle development and Lyft’s ridematching, routing and payments software.
It is unclear whether Toyota’s partnership with Uber will involve autonomous vehicle development.
Uber itself has already made investments in developing self-driving cars. The company opened its Advanced Technologies Center in Pittsburgh last year, snapping up engineering talent from Carnegie Mellon University.
Uber announced last week that a test car from that facility, a hybrid Ford Fusion, will soon be driving through the streets of Pittsburgh — with a driver behind the wheel — collecting mapping data and testing the vehicle’s self-driving capabilities.