Los Angeles Times
Ted Baker keeps expanding
The latest Ted Baker London outpost opened this month in the Westfield Century City mall. The new shop is in addition to stand-alone stores on Robertson Boulevard as well as one at South Coast Plaza in Costa Mesa.
The nearly 3,000-square-foot space in Century City was inspired by the historic Magic Castle in Los Angeles. Along with plush velvet curtains and mannequins that rise from beneath the floor, the store’s decor includes warped checkered walls and distorted mirrors.
The British fashion and accessories brand is known for its elegant but slightly quirky sensibility. (Check out the sprinkle of peach blossoms adorning a full skirt for spring or the short-sleeve men’s shirts with a flamingo print.)
“The design of each Ted Baker store is unique, with whimsical details inspired by the city the store is located in — perfectly pitched with some British culture,” said Craig Smith, brand communications director for Ted Baker. “All of these components create retail theater.”
Prices start at less than $100 for small gift items such as woven accessories and go to about $1,000 for womenswear and $1,700 for menswear. Ted Baker London,