Los Angeles Times
Slide into sunny new footwear
This month, Brazilian footwear brand Schutz celebrated the first year of business for its 2,800-square-foot Beverly Hills location and launched a series of metallic beach slides, which boast phrases such as “Malibu Baby” and “Cali Love.”
“The phrases are superfun,” said Alexandre Birman, founder and chief executive of Schutz (the word means “protection” in German), during a recent party where model Hailey Baldwin and other guests mingled. “They’re really very Los Angeles.”
The slides, which come in summer shades such as metallic copper and turquoise, retail for $125 and are available at Schutz in Beverly Hills and online.
Birman said the price point of the brand is part of its appeal. The majority of the all-leather, on-trend shoes sell for less than $200.
The City of Angels has a special significance for Birman. When he visited Los Angeles in 1995, he was struck by the high-stacked, cork wedge shoes that he saw being worn by women on Melrose Avenue.
“I had the idea to start making ladies’ shoes that had a natural feeling,” he said. “Our brand is warm, Latin — there is a different type of vibration in everything we do.” Schutz, 314 Beverly Drive, Beverly Hills, schutz-shoes.com