Los Angeles Times

Yes, money can buy happiness

Paying others to do time-consuming chores can elevate mood, study says. Volunteers had more positive feelings (like joy and enthusiasm) and fewer negative feelings (such as anger, fear and nervousnes­s) in a week when they bought themselves time.

- KAREN KAPLAN

Paying others to do time-consuming chores can elevate mood, study says.

They say money can’t buy happiness, but science begs to differ.

An internatio­nal research team has demonstrat­ed that you really can make yourself happier by paying other people to do your time-consuming chores.

It doesn’t matter whether you’re rich or not, the new study suggests. If you feel pressed for time, your life satisfacti­on can be improved by trading money for minutes that you can use as you wish.

The researcher­s, led by Ashley Whillans, a new professor at the Harvard Business School, began with survey data from nearly 4,500 people from the United States, Canada, Denmark and the Netherland­s. Survey-takers were asked whether they paid other people to do “unenjoyabl­e daily tasks” in order to “increase their free time.”

In 28% of cases, the answer was yes. These folks spent an average of $147.95 per month to buy themselves extra time.

What they lost in currency, they made up for in happiness. Whillans and her colleagues found that the people who traded money for time were more satisfied with life than their counterpar­ts who didn’t. They also were less likely to say they felt “time stress,” a condition that was linked with lower levels of life satisfacti­on.

Just in case their original question was too narrow, the researcher­s conducted a second survey that asked more than 1,800 Americans whether they spent money to buy themselves “more free time.”

This time, half of the survey-takers answered yes. These folks spent between $80 and $99 per month, on average, so that others would handle chores like cooking, shopping and “household maintenanc­e.”

As before, the people who bought themselves time were more satisfied with life than those who didn’t. And as before, the people who didn’t employ this strategy were generally less satisfied with life because their lack of free time was stressing them out.

These findings held up even after the researcher­s took into account the amount of money surveytake­rs spent on groceries — a variable used as a proxy for discretion­ary income.

“People across the income spectrum benefited from buying time,” the researcher­s wrote.

Finally, Whillans and her colleagues conducted a more direct test with the help of 60 lucky working adults in Vancouver, Canada.

For two consecutiv­e weekends, the researcher­s gave these volunteers $40 to spend. In one of the weeks, the volunteers were asked to spend the money on a material purchase. In the other week, they were asked to invest their windfall on something that would save them time. The researcher­s checked in with the volunteers each weekend to see how they felt after they had spent the money.

As expected, the volunteers reported less timerelate­d stress in the week when they made a timesaving purchase than in the week when they bought a material good.

They also had more positive feelings (like joy and enthusiasm) and fewer negative feelings (such as anger, fear and nervousnes­s) in the week when they bought themselves time.

“Making a time-saving purchase caused improvemen­ts in daily mood,” the researcher­s wrote. “Improvemen­ts in daily mood should promote greater life satisfacti­on.”

In other words, they had found a way to buy happiness.

The study was published Monday in the Proceeding­s of the National Academy of Sciences.

karen.kaplan@latimes.com Twitter: @LATkarenka­plan

 ?? LM Otero Associated Press ?? RESEARCHER­S found that a time-saving purchase eased stress more than buying a material good.
LM Otero Associated Press RESEARCHER­S found that a time-saving purchase eased stress more than buying a material good.

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