EA, NFL to hold ‘Madden’ contest

NFL fans and gamers can play their way to the Super Bowl — if they’re good enough at the newest edition of “Madden NFL 18.”

Electronic Arts and the NFL on Monday announced they’re teaming up to create an online tournament involving all 32 teams.

It makes the NFL the first professional sports league in the U.S. to commit all of its teams to a competitive gaming program, and a massive e-sports competition.

NFL Commissioner Roger Goodell calls competitive gaming and e-sports “one of the most exciting ways to engage a larger, younger and digitally savvy NFL audience.” EA Chief Executive Andrew Wilson said his company and the NFL are taking their partnership “to an unprecedented level.”

Chris Halpin, the NFL’s chief strategy officer and senior vice president for consumer products, said e-sports competitors generally are difficult to reach via traditional media.

“It’s great that they have an affinity for football, but we’ve got to make sure we’re engaging them on the new platforms,” Halpin said.

The Madden NFL Club Championship is open to any player with an online account and the game being released Tuesday on Xbox One and PlayStation 4.

Players will pick their favorite team, then compete online against that team’s other fans. Each NFL team then will hold a live event for the top gamers who advanced from the online round. The field will be trimmed to 32 players — one from every NFL team — with those players moving on to a tournament at the Pro Bowl Experience.

Those top finishers then advance to play at the Super Bowl Experience in Minnesota, and the winner receives a cash prize and two tickets to the Super Bowl.