Decorate like you’re a celebrity
Unless you’re an interior designer scouting f ine furniture for a celebrity client, the pristine showrooms along the La Cienega Design Quarter might feel a tad out of reach.
But for a short time those showrooms are shifting their prized pieces outdoors and slashing prices. The f irst sidewalk sale in the LCDQ — a two-day event that began Friday and concludes Saturday — features wares of about 30 showrooms along La Cienega from Santa Monica Boulevard to Rosewood Avenue, spilling over onto Melrose Avenue and Melrose Place. The designers that sell to the likes of Oprah Winfrey and Jennifer Aniston are clearing out their warehouses: Christopher Farr rugs are discounted from $2,500 to $250; table lamps originally priced at more than $2,000 are half price; ceramics that once cost $80 are now $20; and fabric and wallpaper remnants can be found for $10.
Top design and decor names such as Madeline Stuart, Serena & Lily and Harbinger will be taking part.
“Our showroom has been here 21 years and we’ve never had a sale,” said Robert Willson, owner of Downtown. “We have a 10,000-square-foot warehouse with pieces that never made it to our showroom. We thought it was time to pull out some things.” These will include Midcentury pieces and antiques — sofas, cabinets, Lucite chairs. Willson said many will be discounted by up to 80%.
“It’s a great opportunity for consumers who might be too intimidated to go into a showroom,” said Orli Ben-Dor, creative director for Hollywood at Home, owned by designer Peter Dunham. “It’s a good idea to band together and have this walkable sidewalk where everything is centralized. Nobody will have the same things as a neighbor.” Look for Hollywood at Home’s vintage pillows and throws, table and f loor lamps and other home accents, priced at $15 and up.