SoCal Goes Global

Venice-based Snap Inc., the parent company of image messaging app Snapchat, recently made high-tech history. Its IPO is not only one of 2017’s biggest, but also the largest in the United States since 2014. It also marks a massive milestone for LA’s booming Silicon Beach — a bona fide multi-billion–dollar achievement for a native-grown company. Scratch beneath the surface of Snap’s headline-grabbing story, and there’s another narrative at play: a homegrown brand breaks big, without sacrificing an ounce of its California cool. It’s a tale that’s played out before, and one that other local names like Vans and Nourmand & Associates have paved the way for. Though it’s now a renowned apparel retailer and sponsor of the action sports industry, Vans started life in Anaheim, California when brothers Paul and Jim Van Doren, along with their partners began manufacturing and selling shoes directly to the public in 1966. Just over fifty years later, those operations have expanded internationally and have become synonymous with the laid-back thrills of skater culture. A decade on from the founding of Vans, Saeed Nourmand established his namesake real estate brokerage with only five agents in Beverly Hills. Today, the company has more than 175 agents in offices throughout Los Angeles, and their network extends worldwide. Nourmand & Associates’ longevity is no accident, however; it began with family and a deep understanding of the community. From there, the firm adopted a client-first approach that crossed borders. These three brands share humble beginnings, but they also share local roots. And in the case of Nourmand & Associates, our current leader and management team all live and work in the neighborhoods we serve, which is how we’ve maintained our status as LA’s best source for legitimate inside information decade after decade. For more than 40 years, Nourmand & Associates has exceeded our clients’ expectations. Experience a new standard in excellence. Call us today.