Ermenegildo Zegna has it in the bag

Guests attending the Ermenegildo Zegna Couture fall/winter 2018 show in Milan last month saw more than the sleek and sporty attire that the Italian menswear brand is known for. Also debuting during the men’s runway show was the new XXX Reversible Bag ($995), a deerskin and calfskin combo in three color ways with the triple-X hand-painted onto one surface. The shopping/gym/carry-all bag is part of Zegna’s “see now, buy now” initiative, releasing certain products for instant sale instead of having to wait until the new season arrives. Ermenegildo Zegna, www.zegna.us