Mattel and its top doll have been in hot water before
Mattel, which has just introduced a Frida Kahlo Barbie, has a history of missing the mark in expanding its line of Barbie dolls. Its misjudgments over the years have led to some cringe-worthy creations.
In 1965, Slumber Party Barbie came with pink pajamas, a pink robe and pink flurry slippers for sleepover fun.
However, she came with an accessory from a 1963 model: a book titled “How to Lose Weight!”
The doll also came with a pink scale permanently set at 110 pounds — 35 pounds underweight for a woman of Barbie’s supposed height of 5 feet 9.
In July 1992, about 350,000 Teen Talk Barbie dolls were produced, each equipped with four recordings out of a possible 270.
The sayings included: “Will we ever have enough clothes?” “Want to go shopping?” “OK, meet me at the mall” and “Math class is tough.”
The American Assn. of University Women, the National Council of Teachers of Mathematics and many women advocacy groups condemned the dolls for reinforcing negative and sexist stereotypes of women.
One group of performance artists, the Barbie Liberation Organization, took hundreds of Teen Talk Barbie voice boxes and switched them with G.I. Joe voice boxes.
“Vengeance is mine!” Barbie said.
“Let’s plan our dream wedding,” G.I. Joe said.
In May 1997, Mattel released the Share a Smile Becky doll with a pink wheelchair in an effort to be inclusive.
However, the Barbie Dream House didn’t exactly comply with the 1990 Americans with Disabilities Act.
Becky could not fit through the dollhouse’s ele- vator, and so was unable to fully participate with the other dolls. Kjersti Johnson, a Tacoma, Wash., teenager with cerebral palsy, raised awareness on the matter.
“How ironic and true … housing for people with disabilities that is not accessible!” she wrote in an email to the Easter Seal Society of Washington in 1997.
Mattel later redesigned the dollhouse to be more accessible to Becky and other dolls with disabilities.
A 1997 collaboration between Mattel and Nabisco produced two dolls, one white and one black, the Oreo Barbie. Previous black Barbies failed commercially because people complained that except for her skin tone, the doll had the physical characteristics of a blond Barbie.
The Oreo Barbie was an even bigger fail, because in the African American community, Oreo is a disparaging term for a black person who identifies with white culture — black on the outside and white on the inside.
The doll was recalled the same year.
In 2002, Mattel’s “Happy Family” set featured Barbie’s friend Midge with her daughter, Nikki.
It was “a wonderful prop for parents to use with their children to role-play family situations,” the company said at the time.
The doll, which featured a removable abdomen with a baby inside, angered parents who felt it promoted teenage pregnancy and presented adult situations to young minds.
A different version of pregnant Midge came with her husband, Alan. Parents didn’t like that one either, and the company recalled the dolls.
“It was just that customers had a concern about having a pregnant doll,” thenWalmart spokeswoman Cynthia Illick said.