Los Angeles Times

‘Sesame Street’ parent sues

Firm says the movie ‘Happytime Murders’ by studio STX tarnishes the longtime children’s TV show.

- By David Ng david.ng@latimes.com Twitter: @DavidNgLAT

“L” is for “lawsuit.” The parent organizati­on behind “Sesame Street” is suing the studio STX over the upcoming Melissa McCarthy movie “The Happytime Murders,” alleging that the sexually explicit comedy set in an imaginary world of humans and puppets infringes on its trademarks and intellectu­al property and degrades the long-running children’s television show.

The complaint alleges that the movie — which STX is scheduled to release in August — tarnishes the “Sesame Street” brand by depicting “Sesame”-like puppets in adult situations, including scenes depicted in a recently released trailer that show seedy puppet characters engaging in drug use, gun violence and sex.

Sesame Workshop, formerly known as the Children’s Television Workshop, filed the suit last week in federal court in New York. It said the movie’s marketing tagline — “No Sesame. All Street” — “deliberate­ly confuses” consumers into believing that “Sesame Street” is associated with and has endorsed the movie.

The nonprofit organizati­on, which is based in New York, is asking the court to prevent STX from infringing on its protected trademarks and intellectu­al property. Sesame also is seeking unspecifie­d damages.

A representa­tive for Burbank-based STX Entertainm­ent said the filmmakers partnered with Jim Henson Co. on the movie. The late Jim Henson helped to create many of the original “Sesame Street” characters. His son, Brian, is the director of “The Happytime Murders.”

STX’s attorney said in a statement: “While we’re disappoint­ed that ‘Sesame Street’ does not share in the fun, we are confident in our legal position. We look forward to introducin­g adult moviegoers to our adorably unapologet­ic characters this summer.”

“The Happytime Murders” is set in a fictional Los Angeles where humans coexist with an underclass puppet society. McCarthy plays a law enforcemen­t official who teams up with her ex-partner puppet to investigat­e a possible serial killer.

STX recently released an age-restricted trailer for the movie showing Muppet-type characters as prostitute­s and shady criminals. In one scene, a puppet engages in explicit sex and then ejaculates repeatedly.

Sesame said in its complaint that it isn’t trying to prevent STX from marketing or distributi­ng the movie. Instead, the organizati­on said that STX’s decision to “invoke and commercial­ly misappropr­iate Sesame’s name and goodwill” has tarnished the brand.

“Sesame takes no issue with [the] defendants’ right to make their movie, and to market it — lawfully — however they see fit,” the plaintiff argues in the complaint.

“But defendants cannot impermissi­bly appropriat­e and trade on Sesame’s mark, brand, and goodwill to market a movie that has no nexus to Sesame Street.”

Sesame Workshop said it has asked STX to drop all references to “Sesame Street” in its marketing material, but claims the studio has refused.

STX, which finances and distribute­s movies and TV projects, has released “I Feel Pretty,” starring Amy Schumer; “Molly’s Game,” starring Jessica Chastain; and the “Bad Moms” comedies.

 ?? Stan Honda AFP/Getty Images ?? SESAME Workshop targets marketing for the Rrated movie. Above, “Sesame Street” characters.
Stan Honda AFP/Getty Images SESAME Workshop targets marketing for the Rrated movie. Above, “Sesame Street” characters.

Newspapers in English

Newspapers from United States