At home at Else Lingerie
Walk into the Else Lingerie store in Culver City and, before browsing through the lacy confections, you might get to have a heady cup of Turkish coffee and a bite of the nut-filled, rosescented Turkish delight.
“We want people to feel at home,” Else founder Ela Onur said. “A lot of what we do has elements from our Turkish heritage.”
The Istanbul-based company opened its Culver City pop-up in May. (This temporary space is the brand’s first bricks-and-mortar presence anywhere.) Onur said she selected the L.A. area for a pop-up because it reflects what the lingerie/loungewear brand stands for.
“We are about effortless style, layering, having easy pieces that you can wear from day to night, said Onur, speaking from Istanbul. “That’s what the Los Angeles lifestyle is about.” She also has an emotional connection with L.A. She was born here and lived here until she was age 5.
Making its debut at the pop-up is a capsule swimwear line that features built-in underwear as well as California-centric prints such as palm trees. These styles join Else Lingerie staples such as bralettes and bodysuits made in Istanbul from European fabrics. The brand is especially known for its wide size offerings. Bras go up to an E cup. Prices range from $40 to $200.
Elsa Lingerie pop-up, Platform, 8820 Washington Blvd., Culver City, open through the end of July, elselingerie.com