Look what’s all the rage
BY BONNIE MCCARTHY >>> Cyber trails, like the scattering of digital breadcrumbs, are a fact of modern life. Every click, save, search and share we make on home design websites like Houzz and Pinterest adds to creating a real-time picture of our cumulative interests and obsessions — which are being used to predict our shopping futures.
¶ Not as sexy as a crystal ball but definitely more reliable.
¶ Pinterest offers more than 18 billion images of home design alone. The social bookmarking site spots rising trends by tracking the ebb and f low of the most popular photos and user search words on the site. Houzz — which showcases the work of more than 2 million design professionals — spots trends in much the same way. The inf luential home design site additionally draws on those pros about “what they are seeing with their clients,” said Allison Gervis, Houzz trend expert.
¶ Pinterest’s researcher and in-house stylist Larkin Brown said the deep dive into the website’s data is always fascinating, as it seeks to tell consumers what they want, perhaps even before they know they want it: “These are the ideas we think people around the world will be trying in 2019.”
¶ Check out the following trend directions these design sites predict will click for you in 2019.
1. The rise of backsplash tile. Does your kitchen backsplash match the couch? Maybe it should. Floating shelves and open floor plans mean tile backsplashes are on display 24/7. “You’re really seeing the full wall now,” said Gervis, “a couple of years ago you didn’t have so many f loating shelves and you were seeing the cabinets. … Now you’re seeing all the way through, and it makes sense to run the tile from the countertop to the ceiling; it’s really beautiful.”
2. Mustard, please. Mustard is everywhere, and we’re not talking about hot dogs. “Five years ago it was more of a sunshine yellow paired with gray and white,” said Brown. “This is deeper, warmer, and we are seeing it paired with jewel tones like emerald green or teal.” Use it as an accent or go for the gold with upholstery, wallpaper or painted furniture.
3. String Theory. Macramé and crochet have been the darlings of the bohemian set for several seasons, and they are still important, but for 2019 design devotees are venturing beyond fringed wall hangings on dowels. “If you have a beautiful rug that you want to hang, or fabric or quilts,” said Brown, “it’s about really embracing textiles as a new form of art work.”
4. I will sur vive: A cactus chorus. Last year’s houseplant craze revealed a lot of black thumbs, Brown said, “Now people are looking for plants they can keep alive. … They are learning about plants that are survivalists.” Look for succulents with novelty blooms and creative shapes. “We’re seeing different cacti coming together in really cool arrangements,” said Brown.
5. Wallpaper. Wallpaper is going mainstream. “I think it felt quite novel and brave when someone would choose wallpaper,” said Brown, “and now with the rise of removable wallpaper, it’s achievable even for renters.”
6. Geometry 101. Do the math. Geometric wall design multiplies the cool factor. “It’s incredibly colorful and bold,” said Brown. “We are seeing so many fantastical wallpapers; this is a response to that … it’s a way to continue to have that patterned look, but with something less flowery.”
7. See-through walls. Want to maintain that light and airy open f loor plan but create a sense of privacy and place at the same time? You’re not alone. Houzz reports that the popularity of glass and steel doors and windows has inspired a new wave of room dividers. “We’ve seen them in bathrooms for a while now,” said Gervis. “These glass and steel room dividers let light through, but you still have that open feeling. So maybe one group is in the dining room, and kids are watching TV in the living room, and you want to block the noise a little bit.”
8. Tin is in. At Pinterest, style seekers are exploring the use of tin, not just with the old-fashioned application of tin ceiling tiles, but also as decor across an entire wall. Brown credits the trend to something that feels modern but is actually quite retro.
9. Natural swimming pools. Chlorine-free pools are making a splash for 2019 with Pinterest reporting a 262% increase in user interest in saltwater and pond-inspired swimming pools that bring a whole new meaning to cool.
10. DIY faux f loor tile. Cursed with hideous f loors? Pinterest users are taking matters into their crafty, thrifty hands with a newfound passion for painted f loor tiles. Brown said she had been aware of the trend in statement flooring but was surprised when her research uncovered a 1,276% increase in searches and pin saves on how to paint a faux-tiled f loor. The idea: use a large allover 6-, 8- or 12-inch tile stencil and complementary grout line stencil to transform basic and boring into a Spanish, Moroccan or wallpaper-inspired statement f loor. The style hack also works on tile backsplashes for the kitchen or bathroom.
11. Gathering places. Indoor and outdoor fireplaces in sleek, modern designs are firing up interest in creating focal points and gathering places. Look for designs that elevate the humble wood pile to a style statement and fireplaces that trend toward contemporary.