Los Angeles Times

A socially conscious bra

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Environmen­tal consciousn­ess and inclusive sizing are key trends in retail — and both are being embraced by Harper Wilde. This month, the women’s bra brand extended its offering to cup sizes from A to F and sizes up to 42. The Los Angelesbas­ed brand has also partnered with L.A.’s For Days, a zero-waste, closed-loop T-shirt company. As a result of the collaborat­ion, Harper Wilde customers can send any brand of their old bras to For Days to recycle and keep out of landfills.

New launches from the forward-thinking company include its Ruth Bader Ginsburg-inspired Notorious RBG bra, embroidere­d with the words “When there are nine,” and a blush-colored bra inspired by Rep. Alexandria Ocasio-Cortez (D-N.Y.) with her motto, “Do it anyway.” Harper Wilde bras start at $40. Harper Wilde, harperwild­e.com

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