They arrived from New York, London, Berlin and Istanbul, Turkey. They came to see, to be seen, to buy and to gawk. The art lovers at the inaugural Frieze Los Angeles over the weekend, whether browsing the main gallery tent or Instagramming the outdoor installations on the Paramount Pictures Studios back lot, proved to be as colorful as some of the canvases on the walls. More than 70 galleries were represented, with almost half from L.A. Even celebrities were among those who braved the elements to see a wide range of work on display in the vibrant marketplace. Times photographer Carolyn Cole made the rounds, capturing these Faces of Frieze.