Vitamin A finds its match
Southern Californian swimwear brand Vitamin A has launched its first collaboration with Fred Segal with a 1970s-inspired capsule collection made with an eco-friendly fabric.
The offering, which dropped Friday, features one-piece swimsuits and bikinis in colors such as poppy red, sky blue, deep blue and honeycomb. The collection taps into what Vitamin A founder Amahlia Stevens describes as “lighthearted beach culture.”
“We wanted it to be close to our heritage, which is that elevated, fresh Southern Californian sensibility,” said Stevens, who founded Vitamin A in 2000. She said Fred Segal was one of the first places she sold to and that the collaboration is a “match made in heaven.”
The swimwear is made from BioRib, a fabric sourced from castor beans that uses low water and energy to produce. Combined with a recycled nylon, the fabric is dyed in such a way that it creates “fine, subtle stripes,” Stevens said.
John Frierson, president of Fred Segal, said the eco-friendly factor was a selling point for the West Hollywood retailer. “We are drawn to brands that offer more than just high-fashion products,” he said. “Vitamin A’s sustainability mission was very sexy to us.” The pieces, which include a high-waist or skimpier bottom, and a bralette or bandeau top, are interchangeable. Prices are from $95 to $190. Vitamin A X Fred Segal capsule collection, available at vitaminaswim.com, fredsegal.com and Fred Segal in West Hollywood