Happy Socks now in Silver Lake
Although socks are the among the most fool-proof wardrobe staples you can buy online, Swedish brand Happy Socks has opened some 150 bricks-and-mortar stores around the world during the past decade. The latest outpost of the label known for its exuberant colors and prints opened in Silver Lake earlier this month.
As for the brand’s offerings, co-founder Mikael Soderlindh said, “It’s like buying candy. You come in and see all these colors and patterns. It’s an explosion of emotion. Happy Socks is best experienced live.”
The 2,000-square-foot store is the latest for the 11-year old brand and its second in the L.A. market. There’s also a store on Abbot Kinney Boulevard in Venice and another expected to open in Westfield Century City this summer.
“This store is our new creative hub,” said co-founder Viktor Tell. “When we started the brand, we wanted to do something that was going to be fun. We’ve since become a big company, and sometimes it’s hard to have that creative flow. But in spending more time in Los Angeles, we feel like we’ve found that passion again.”
The new store will carry the brand’s full line of socks for men, women and children as well as swimwear and slides for men and women. In the mix are knee-high socks emblazoned with prints of hamburgers and French fries; one-piece swimsuits with an all-over watermelon print; and polka-dotted pool slides and beach bags. Prices start at $14 for the socks, while swimwear is $65 to $75. Happy Socks, 3902 Sunset Blvd., Los Angeles, happysocks.com