Everlane adds a Venice presence

Everlane, the San Francisco-based fashion brand known for casual classics and its commitment to sustainability, opened its first Los Angeles outpost in August. The 2,000-square-foot store in Venice joins others in New York and the brand’s hometown.

“L.A. is the place we call home,” said Michael Preysman, the brand’s founder and chief executive officer. “We made our first T-shirt in a factory here. We had an office here for more than five years. It was the beginning of Everlane and has one of our largest consumer bases.”

Visitors to the new store will walk through “a gorgeous tunnel” to the fitting-room area, which was designed to be a “beautiful escape,” Preysman said.

“All our stores have great fitting rooms, but this is taking it to the next level,” he said.

The offerings for men and women will include the affordable essentials the brand is known for. Hero products continue to be the brand’s high-rise denims, cotton T-shirts and basic sneakers. Prices range from $18 (and up) for tees to about $68 for denim.

“Our roots are in transparency in an industry lacking it,” Preysman said. “We are transparent about our prices. We show the factories that we make our products in, and we are focused on the environment and sustainability.” Also, the brand has pledged to no longer use virgin plastic, including for its packaging, by 2021. Everlane, 1101 Abbot Kinney Blvd., Venice, everlane.com