Major design labels help Target celebrate 20 years
Rodarte, Thakoon, Missoni, Proenza Schouler and other major design labels have joined with Target to rerelease their previous collaborations as part of the mega-retailer’s 20th Anniversary Collection.
Some 300 limited-edition items from 20 previous design collaborations — think home goods from Michael Graves and Philippe Starck, accessories from Hunter, children’s clothing by Harajuku Mini and women’s fashion from Jason Wu and Zac Posen — will pop up online and in stores starting Sept. 14.
When these collaborations originally launched, they often sold out in minutes. (For example, the Missoni for Target partnership from 2011 had shoppers waiting in lines outside stores before they opened, and the popularity of the collaboration with the Italian label caused Target’s website to crash.)
“Target has forever changed the retail landscape while doing what once was considered impossible — offering great design at an incredible price,” said Mark Tritton, Target’s executive vice president and chief merchandising officer, in a press statement.
With prices ranging from $7 to $160, these offerings will include Zac Posen for Target’s floor-length magenta printed dress and Stephen Sprouse for Target’s printed men’s swim short. The anniversary collection will be available in all Target stores, but merchandise will range from store to store. According to Target press materials, shoppers can purchase up to five identical items in the same size and color.