Men’s wellness is all the rage
In figuring out their next move, Oli Walsh, who previously had a creative-agency business with clients such as men’s e-retailer Mr Porter, and Josh LeVine, cofounder of fashion brand Frame, realized that there was white space in the men’s grooming and wellness market.
Therefore, the friends and business partners cofounded Asystem, a skin-care and supplements subscription brand predicated on clean ingredients. “The skin care is fragrance-free and with essential oils and other natural ingredients,” LeVine said.
The three skin-care products in the Asystem line, which launched in September, include the Twice Daily Invigorating Cleanser, containing bamboo stem cells and bergamot, and the Overnight Rebuilding Cream, which has as a key ingredient, the Indian anti-aging herb swertia chirata.
The supplement packets include five capsules, such as a multivitamin and others to boost brain function (omega-3 fatty acids) and overall rebuilding (ashwagandha). In September, Walsh and LeVine opened a 4,200-square-foot space in Venice, where they have events focused on mind and body topics, including guided meditations and workout classes. In October, for example, there was a guided visualization with hypnotherapist Camilla Sacre-Dallerup in partnership with meditation studio Unplug.
“For us, these are the ways to build a community that men would want to be a part of,” LeVine said.
A 30-day supply of the skin-care products as well as supplements is $99. Asystem, asystem.com