Runway-inspired hair
While working at the international runway shows earlier this year, L.A. celebrity hairdresser Justine Marjan noticed that hair accessories were everywhere. “It looked like 70% of the models had something in their hair, including the high-end designers,” she said.
Some of those trends she noticed — think sleek headbands and bejeweled clips — are now in the Kitsch X Justine collection, launched in October, as part of a collaboration between Marjan and the L.A.-based hair accessory company.
“Justine had been authentically using our products anyway and tagging us on Instagram, and we thought, ‘Who is this person?’” said Cassandra Thurswell, owner of Kitsch, which is now sold in 20,000 stores in 27 countries. “It was a cold call.”
The 24 pieces in the line, which is priced from $12 to $49, include faux leather, blushcolored knotted hairbands with gilt chains, patent black scrunchies and hefty rhinestone bobby pins. Clips spell out words such as “boss” and “vibes.” At this year’s Met Gala, model Ashley Graham wore Kitsch hair bling.
“Knotted headbands are a standout this season,” Marjan said. “They can be worn day in, day out. We wanted to make them wearable but feel glamorous.”
Kitsch X Justine, mykitsch.com