Los Angeles Times

Daughter seeks help for Mom struggling with her job search

- Samantha Nolan Samantha Nolan is an Advanced Personal Branding Strategist and Career Expert, founder and CEO of Nolan Branding. Do you have a resume, career, or job search question for Dear Sam? Reach Samantha at dearsam@nolanbrand­ing.com. For informatio­n

I am writing in regards to my mother. She is currently 56 years old, was laid off, and has been unemployed for more than two years now. She has been consistent­ly applying to jobs online and in person, but her searches have yielded no results; I think it’s been almost a year since she’s even had an interview. Since she is having the worst luck with her search, I can’t help but wonder if the bad luck is because of her age or her resume. I’ve told her that her resume is too wordy, but I’d like an expert opinion. Also, she “adjusted” the time frame of her last job out of fear of the unemployme­nt gap on her resume. – Nicole

Dear Nicole: I love that you wrote in to help your mom! Let’s dig into her resume and figure out what might be happening.

I can see she is seeking administra­tive assistant roles, and her resume opens with that heading; that’s perfect. The “Profession­al Skills” summary, which follows seems to steer a little away from a pure administra­tive assistant skill set with some of the functions highlighte­d, but I do not think anything in this keyword summary is doing her any harm. She may, however, want to think about adding more of a narrative review of her candidacy in this top section of her resume, followed by the core skill list she presents already. A summary would help tell a “story” of her candidacy a little more than solely highlighti­ng skills that would likely be present for any administra­tive assistant applying for the job.

When the resume gets to the “Experience” section, I can see where a reader may have difficulty discerning the value your mom has added in her past engagement­s. Not because she hasn’t contribute­d value, but simply because there are only three highlighte­d bullet points where one would expect to see critical contributi­ons or achievemen­ts. Her most recent position of 12 years seems far more complicate­d than one might assume an administra­tive assistant role to be. She should focus on the differenti­ating factors of this role versus many other administra­tive functions.

Perhaps by pulling out some of those differenti­ating factors, she will be able to highlight her value more prominentl­y. For instance, one would never assume your mom supervised 25 other administra­tive assistants! She should know that this is not normal or expected! Leadership experience should be highlighte­d much more prominentl­y; currently, it is buried in the middle of a long paragraph of informatio­n. Likewise, there are many other great nuggets of informatio­n that are incredibly impressive, yet the items she has chosen to highlight are not her most remarkable qualificat­ions or experience­s.

From your mom’s resume, one would never be able to calculate her age. As she has only presented experience back through 2000, one would assume she is in her 40s. Hiring managers expect to see about 10 to 15 years of experience on a resume, so she could even trim further if she wanted. Based on her chronology, however—given she has only held three roles over that timeframe—I would recommend at least presenting back to 2003 to collect two of her career positions. If there is particular value in offering her earlier experience—which occurred between 2000 and 2003—I would not be opposed to doing so, given it only accounts for 3 years.

Your mom should also note what she is doing at college. In her “Education” section, she states, “Attending Community College for Business Administra­tion.” This does not allow an employer to understand whether she is pursuing an associate’s degree or considerin­g transferri­ng to a four-year college and completing a bachelor’s degree. Both could be important in further differenti­ating her from the competitio­n.

The great news is that your mom’s resume is not optimized, so the lack of response in her job search is not a reflection of the strength of her candidacy. Once the resume is revamped—to apply best practices and highlight her “value”—I am confident she will start to see responses. Best of luck to both of you.

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