Los Angeles Times

Deeply Rooted

- Michael Nourmand President | Nourmand & Associates www.nourmand.com

In robust times, industry newcomers often attract clients and agents with the novelty of their brashness and buzz. Today, the flash and growth-at-all-cost philosophy of such companies is putting their very existence to the test. Many real estate firms, in Los Angeles and throughout the country, have had to take drastic measures to keep afloat in the Covid reality. Offices have been closed and staff and salaries drasticall­y cut, leaving agents without the resources to effectivel­y market and sell their properties. These restrictio­ns may appease investor boards and Wall Street, but homebuyers and sellers feel the pinch.

As the legacy company in Los Angeles, with over 40 years of success, Nourmand & Associates has developed a deep taproot, allowing us to withstand unsettling times with the steadiness born of experience. Covid-19 has, of course, affected sales and interrupte­d aspects of our approach—our virtual home tours are especially popular now—but it hasn’t impacted our commitment to our agents, management and support staff. By standing by them, we stand by our clients, assuring that they continue to receive the personaliz­ed and robust service that is our trademark. As a private and debt-free company with no investors to placate, Nourmand & Associates has always optimized market realities with a view to long-term stability. This strategy continues to serve us and our clients well, especially in times like this one.

If you’re interested in buying or selling a home, I promise that the expertise of our outstandin­g team will exceed your expectatio­ns.

Expect Greatness.

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