Los Angeles Times

Comic was deadpan mangler of language

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Norm Crosby, the deadpan mangler of the English language who thrived in the 1960s, ’ 70s and ’ 80s as a television, nightclub and casino comedian, has died. He was 93.

Crosby’s daughter- inlaw, Maggie Crosby, told the New York Times that the comic died Nov. 7 of heart failure in Los Angeles.

Early in his career, Crosby realized he needed a gimmick to differenti­ate himself from the burgeoning generation of comics who were achieving fame on the network TV variety shows.

“I was looking around for fresh ideas, and I kept hearing people misuse words,” he told an interviewe­r in 1989. “So I started to use it in my act.”

He called the famed baby doctor Benjamin Spock “Dr. Spook.” With straight- faced sincerity, he said people “should have an apathy for one another; they should have rappaport for each other.” Today’s kids, he said, “gotta cut that umbrella cord and split.”

Crosby’s f irst steady work as a comic came at Blinstrub’s in his native Boston, which led to an engagement in the early 1960s at the prestigiou­s Latin Quarter in New York.

Walter Winchell, in his widely read newspaper column, gave the comedian a rave, and offers from Johnny Carson and other TV shows and club dates poured in. Crosby became a favorite at Las Vegas and Atlantic City casinos, and he played theaters, including many times at London’s Palladium, and concert halls. He also was a regular guest on Dean Martin’s celebrity roasts.

From 1978 to 1980, he starred in a syndicated TV show, “Norm Crosby’s Comedy Shop.”

For many years he served as co- host with Jerry Lewis on the Labor Day weekend telethon for muscular dystrophy.

As a public performer, Crosby thrived despite having poor hearing. During World War II, he served aboard a Coast Guard submarine chaser, and concussion from depth charges damaged his ears. He wore a hearing aid onstage.

“I was never shy about my hearing loss, probably because I got it from military service,” he said in a 1993 interview. “I got thousands of letters from people who had said they would never get a hearing aid but had changed their minds after they saw me being open about it.”

Crosby was a longtime spokesman for the Better Hearing Institute and hosted an annual golf benefit for the cause.

Crosby married Joan Crane Foley in 1966. They had two children.

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