Los Angeles Times

How a Manufactur­ing Company Made a Critical Pivot During the Pandemic

- This article has been paid for by Bona Fide Mask Corp.

Bona Fides Masks Corp., part of the Ball Chain Manufactur­ing family of companies, was formed in the height of the COVID-19 pandemic to address the shortage of PPE for hospitals and frontline workers. Ball Chain Manufactur­ing president Bill Taubner explains how he was able to pivot his business to meet this critical need.

How did you decide to get into the mask-making business?

It was a Friday evening in the height of the pandemic when my phone rang. A local community leader had called to explain the critical shortage of protective equipment and ask for my family’s help.

My fırst instinct was to say “no.” I couldn’t imagine how we would begin this endeavor. Then I thought back on our company’s history. During World War II, Ball Chain had shifted production to manufactur­e tooling for the P-47 Thunderbol­t fıghter plane during the war effort.

This pandemic was yet another opportunit­y for us to help address a critical need. By leveraging our well-establishe­d internatio­nal supply chain, we pivoted to provide trusted and authentic products to customers in a confusing marketplac­e.

Given the rise of the Delta variant and low vaccinatio­n rates in certain parts of the country, is there anything you want our readers to know?

We are steadfast in our commitment to remain the most trusted supplier of genuine masks and related products. Our dedicated New York warehouse team works hard to respond to the demand for masks, ensuring that we ship as quickly as possible. We will continue to grow and maintain our relationsh­ips with Powecom and Harley to eliminate confusion in the marketplac­e.

With back-to-school and vaccinatio­n limitation­s for K-8 students, we have expanded our product offerings to include masks for children, such as our new KN95-SM. About 15 percent smaller than Powecom’s standard KN95, the KN95-SM offers the same high level of fıltration standards as adult masks.

We hope everyone stays safe, and we will continue to do our part to serve our customers.

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