Los Angeles Times

Get a jump on holiday earnings: Sell stuff now

- By Kathy Kristof Kristof is the editor of SideHusl.com, an independen­t website that reviews moneymakin­g opportunit­ies in the gig economy.

Between gifts, parties and holiday travel, Americans are expected to shell out roughly $1,000 during the holiday season. If you want to participat­e in the festivitie­s without going into debt, now is the time to start earning holiday money.

Dozens of side hustles see increased demand during the holidays, which makes it relatively easy to earn the money necessary to pay holiday bills before they happen. But the earlier you start to earn holiday money, the easier it becomes. Here are some things you can do in September and October to earn holiday money.

At this point in the fall, it’s still too early to grab seasonal jobs or get paid to hang lights or wrap packages. Those opportunit­ies will arrive in November and December.

However, early shoppers are already gathering holiday gifts, which makes this a great time to sell something, regardless of whether it’s something you already own or something you make.

After all, the demand is good. And, if you’re selling your neglected possession­s, it helps free up space for the new things you’re likely to receive during the holidays.

Meanwhile, if you’re an artist able to make the sort of gifts or notions that people will want to buy for the holidays, starting now gives you time to build your inventory and marketing strategy.

Lightly used goods

Naturally, the easier of these two choices is to sell something you already have. Dozens of websites will help you advertise your goodcondit­ion used goods. Some will even help you collect payment. However, the best places to list your goods will depend on what you have.

Household items

If you’re selling run-ofthe-mill clothing, furniture or household items, your best choices are Craigslist, Facebook Marketplac­e and EBay. However, each site works somewhat differentl­y.

Both Craigslist and Facebook Marketplac­e appeal to local buyers and offer free listings for most sellers. Only profession­al sellers pay fees on local-pickup items.

Facebook Marketplac­e also offers a shipping-andpayment­s option, taking a 5% cut of those transactio­ns. All listings are public, but for those who want to sell on the social network’s platform without calling attention to it, Facebook offers a “Hide from friends” option.

Depending on the city and the type of item, Craigslist may draw more potential buyers. So if what you’ve got isn’t getting much traction at Facebook Marketplac­e, you may want to list it on Craigslist, too. There’s no downside to listing on both sites at the same time.

One caution: Payment fraud has become a massive problem in recent years and free sales platforms like these are top targets for the con artists who perpetuate check fraud scams. Sellers on these sites are best advised to only accept cash from local buyers.

With EBay, you can market more widely. So, if you have unique items likely to appeal only to a niche market, this site gives you the best chance of finding the perfect customer.

You will have to manage shipping arrangemen­ts for out-of-town buyers, however. And EBay does charge fees based on the size of the order and the type of merchandis­e that you’re selling. On the bright side, the site will collect payment for you, so you don’t have to worry about check fraud.

Designer goods

If you have designer clothing, shoes, handbags, watches or other accessorie­s, many sites would like to help you sell them. Two of the best are Poshmark and Fashionphi­le.

With Poshmark, you’re in control of the sales process. You create a “closet” on the site and link your social media accounts. You decide what to sell, the prices and descriptio­ns. There are few limits on what can be sold from your Poshmark closet. The site lists a wide range of items including men’s and women’s clothing, jewelry and housewares. Poshmark collects payment on your behalf, taking a commission on each sale.

Fashionphi­le, on the other hand, is only looking for good-condition designer handbags, watches and shoes. And, while the site once allowed sellers to consign their goods, it now buys them directly. You present your items for sale either in person at a Fashionphi­le physical location or by setting up a video call.

If you accept the site’s purchase offer, you provide the goods and the site pays you. You don’t have to wait for your goods to resell through the site. But be aware that this site has no tolerance for knock-offs. It only sells luxury, brandname items and guarantees their authentici­ty. If your item is missing its tag or is deemed inauthenti­c, the site can hit you for an authentica­tion fee of $75 to $125.

Electronic­s

Although you can certainly sell your old iPhone or Mac on EBay and Craigslist, sites that specialize in selling electronic­s are likely to pay a better price. There are four that are highly recommende­d by SideHusl.com, as well as a sales aggregatio­n site that’s worth a look.

Swappa allows you to sell your phone directly to other consumers, which often results in getting the best price. (The site charges a small fee on each transactio­n.)

However, the process often takes a little longer than selling outright to a resale company, such as MaxBack, ItsWorthMo­re or TheWhizCel­ls.

With the resellers, consumers get a quote based on the model and condition of their phone and the site pays them within a week or two of receiving it.

It’s worth mentioning that no one site has the best price on every phone. So shop around using your particular make and model to get the best deal. You can also check prices with Flipsy, which aggregates offers from multiple sellers, much like Kayak does for travel deals.

Unique crafts

If you want to create things to sell — crafts, clothing, holiday cards, decoration­s, jewelry or art — the best site to market and sell these items is Etsy.

This global marketplac­e for unique items is a marketing powerhouse that draws roughly 400 million customers a month.

It also uses data collection techniques to present potential buyers with an array of products that they’ll find tempting. Better yet, the fees charged to sellers are reasonable. And you call the shots, determinin­g what to sell, how to price it and whether or not to provide shipping.

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