From football player to weed entrepreneur
BALL FAMILY FARMS’ FOUNDER STARTED SELLING MARIJUANA AS A SIDE HUSTLE. IT EVOLVED INTO A MOVEMENT TO CHANGE L.A.’S CANNABIS SCENE.
CHRIS BALL WALKS THROUGH the cavernous supermarket-size warehouse space with the purpose of an athlete ready to hit the field. He’s wearing a gray tracksuit with black-and-white checkerboard accents, a pair of black-and-white checkerboard Old Skool Vans and a black ball cap with the brim facing backward.
Both the hat and the hooded sweatshirt are emblazoned with the name of his cannabis brand, Ball Family Farms, and its logo, a pair of crossed black-andwhite checkered flags.
The athletic way the 43-yearold moves through the room is no accident; football skills earned the Rialto native a scholarship to UC Berkeley, training camp with the San Francisco 49ers (“I got released,” he said with a half-shrug), one season with NFL Europe’s Berlin Thunder and two with the Canadian Football League. But that was back in the early aughts and Ball brings it up only to explain how he came to fall in love with the plant side of the cannabis business.
“I went to play with the [British Columbia] Lions in Vancouver in 2004, and that’s where I saw weed being grown for the first time,” he said. “Before that, I had just bought it. A guy on my team had a little grow started, and I just kind of fell in love with it; watching the buds grow, watch the harvesting and the trimming.”
When the teammate broke down the numbers and explained how much it cost him compared with what he was selling it for and what Ball could sell it for, “it was a no-brainer.”
During the offseason, some of the players would supplement their incomes by bringing weed into the U.S. from Canada. “I became very popular doing that because I was able to undercut the market here because I was getting it so cheap,” he said.
Eventually, Ball said, a friend introduced him to someone who’d been on the Drug Enforcement Administration’s radar. “I touched a guy who was working for a very prominent drug cartel, and we started doing some weed business together,” he said.
In 2010, Ball and his younger brother Charles (now the chief financial officer of Ball Family Farms) took an ill-fated road trip to Arizona to sell cannabis. As the transaction unfolded, Ball said, he got a call that law enforcement was tailing the car. “We all broke our phones and scattered and didn’t talk to each other for a while,” Ball said. “And a month later, I’m in Miami at a friend’s party and I get a call on my phone that’s all zeros. I answered it, and the guy said, ‘Hello, Mr. Ball, this is the Enforcement Administration.’ ”
Ball said the DEA agent wanted to meet and talk, assuring him he was not the target of the investigation. “We set up a meeting at my attorney’s office,” Ball said. “But when I get there, they’ve staked out the lobby, and I never made it up [the elevator] to meet my attorney before they arrested me.”
Ball said he spent about a month in jail, eventually taking a plea deal that he said left him facing 30 months in prison.
“My attorney worked out a deal with the judge and the DEA that said I didn’t have to report for sentencing until the case was over,” Ball said, adding that since the case involved multiple people, he didn’t face the judge again until four years later.
“I worked at Abercrombie & Fitch for two years and at Nike [at Caesars Palace in Las Vegas] for another two. I kept a job, paid my taxes and pissed in a cup twice a week,” he said. “When I went back to court to report for sentencing, the judge looked at me and gave me time served.
“But honestly, cannabis was just calling me back,” he said. “After all the things I’d learned up north in Canada about growing, I wanted to try my hand at cultivation. So I started a 14light grow in a little space in Van Nuys, and for the first year, I burnt up a bunch of plants while I learned how to grow by watching hundreds of hours of YouTube videos, reading [horticulturist and cannabis cultivation expert] Jorge Cervantes religiously every night and talking to friends who were growers.” In 2017, his landlord told him about the city of Los Angeles’ soon-to-launch social equity program. “I was like, ‘There’s no way they’re going to give a guy with a felony for selling weed a [cannabis] license.”
As Ball would soon find out, it made him more qualified. That’s because the city of Los Angeles’ social equity program, designed to help budding cannabis entrepreneurs who have been unduly affected by the war on drugs, uses prior marijuanarelated arrests as one of three factors in granting a social equity license (having a low income and living in an area disproportionally impacted by cannabis convictions are the other two).
With the help of Ebony Andersen, a former urban planner who now serves as Ball Family Farms’ chief operating officer, Ball navigated a 10-month application process that, on June 2, 2019, made Ball Family Farms a legally licensed commercial cannabis distributor. A cultivation license followed four months later and, by October of last year, he had secured a manufacturing license (which allows the company to make things like pre-rolled joints and concentrates) too, making Ball one of just a handful of L.A.’s social equity applicants to have inhouse operations capable of taking cannabis from seedling to dispensary.
It’s a business model that’s allowed Ball Family Farms to grow from four employees and a single strain of cannabis flower to 24 employees (20 of whom are people of color) and more than a half-dozen hybrid-heavy strains, and to plot an ambitious expansion that includes a delivery service, increased merchandise offerings, and a 75-acre grow facility 1,400 miles and two time zones away.
Eric Goepel, founder and chief executive of Veterans Cannabis Coalition, worked with Ball Family Farms to create the latter’s Hugs & Nugs compassionate care program, which provides free medicinal cannabis products to veterans.
“Chris is one of the only Black executives/owners in this space, even in California, where there’s a lot more diverse talent to draw from,” Goepel said.
“To have one of the only Black-owned and -led cannabis businesses in the country step up, especially in an industry where Black representation and [a] compassion for patients are largely absent, is an important step,” he said. “Not only in expanding the reach of cannabis donation [programs] but to remind the industry of why it exists at all.”
On a recent tour of Ball Family Farms’ cultivation operation (in an industrial stretch of the city’s Harbor region), Ball points around a mostly empty 20,000-square-foot ground-floor space like he’s calling a play.
“We’ll put 150 grow lights here,” Ball said with a wave of his hand. “We’ll have our manufacturing space down here. We’ll have a distribution center and a conference center too.”
Ball opens a door and is greeted with a sea of green cannabis plants and the low hum of high-powered lights.
This is one of BFF’s eight flower rooms, where cannabis plants (started in two nearby vegetative grow rooms) finish maturing. After harvesting, the plants will move again — to a drying room that’s not as brightly lit but much warmer where they’ll hang upside down until they’re ready to be sent off for packaging and distribution. (Currently done elsewhere, these last two parts of the process will eventually move inhouse.) Right now the yield is about 3,000 pounds annually.
After the tour, Ball sat down to discuss his path from football player to felon to farmer. Excerpts from that conversation, edited for clarity, appear below.
What role does family play in Ball Family Farms?
My younger brother [Charles] is the chief financial officer and my cousin Mikey [Ball] is the facilities manager, so that’s three Balls in the business right now. My goal is to pass [Ball Family Farms] down through our family — to [offer the same opportunities] the Nordstrom kids have or the In-N-Out family.
Is collaborating with other Black-owned brands more important in the cannabis space?
We’ve known for a long time that the industry was predominantly white, so we want to make sure we support one another’s businesses. So we’re going to be major supporters of Josephine & Billie’s [a soon-toopen L.A. dispensary created by and for women of color, of which Andersen is a co-founder], and I did a partnership with Al [Harrington, former NBA player and fellow cannabis entrepreneur,] over at Viola. I want to keep doing things like that. I’m going to be partnering with Jay-Z’s brand [Monogram] as soon as I find a strain for them, and the same thing with [dispensary] Sixty Four & Hope and Aja Allen.
Is there anything you learned playing football that’s helped you in the cannabis business?
The discipline it takes to play sports at an elite level is the same discipline it takes to work in the cannabis space and be good at it . ... Those plants don’t know holidays. They don’t know Christmas and Thanksgiving.
What’s one thing L.A.’s social equity program could do to make things easier on applicants?
I don’t think that the program is set up for success. I think they set the program up just to say that they did it. Like, “We gave you an opportunity. It’s not our fault you couldn’t figure it out.” Ebony Andersen turned out to be a lifesaver for us. She used to work for the city, so she could help us navigate through the application process.
There’s no assistance in the program. I make the analogy all the time: If I got a football scholarship but had no place to live, no priority registration and no financial support, I’d flunk out of school. My startup funding came from my illicit market days — what I call “shoebox money” because I used to keep it in a Nike shoebox.
Why is it important for you to control every step of the process from seed to sale?
The idea behind vertical integration is to own every aspect of the supply chain so we don’t have to outsource anything to anyone. If we wholesale for $25 for an eighth, a dispensary can turn around and sell it for $50, $60 or even $75 sometimes. What if we could get that $50, $60 or $75 ourselves instead of having to wholesale it to a bricks-and-mortar dispensary? If we had it our way, we’d have a delivery and an app up and running in a year — depending on what’s going on with the city.”
How did your signature strain end up with the name “Daniel LaRusso”?
“The Karate Kid” was my favorite movie as a little kid. I was a huge karate fan, and our dad was a third-degree black belt. So when we finally found the strain we wanted, instead of naming it after a gelato or an ice cream or some sort of candy, I wanted to name it something meaningful to me. I thought about [Ralph Macchio’s character] Daniel LaRusso and how he was this underdog. So I decided to name the strain “Danielsan.” A friend suggested using [the character’s full name] Daniel LaRusso and I was like, “Everyone knows Daniel-san. It’s so easy.” He said, “You don’t want everyone else to know. You want for the people who know to know and the people who don’t to go look it up.”
Why are you expanding to Oklahoma?
We can produce the same pound over there for a third of the cost [of growing in Los Angeles]. Once it’s legal federally I’m right in the center of America and can distribute it — ship it everywhere — from there.