Army’s enticing recruiting tool: $50,000 bonus
Military service raises its incentive to woo skilled enlistees who sign up for six years.
WASHINGTON — The U.S. Army, for the first time, is offering a maximum enlistment bonus of $50,000 to highly skilled recruits who join for six years, the Associated Press has learned, as the service struggles to lure soldiers into certain critical jobs during the continuing COVID-19 pandemic.
Maj. Gen. Kevin Vereen, head of Army Recruiting Command, told the Associated Press that school closures and the competitive job market over the last year have posed significant challenges for recruiters. So heading into the most difficult months of the year for recruiting, the Army is hoping that extra cash and a few other changes will entice qualified young people to sign up.
“We are still living the implications of 2020 and the onset of COVID, when the school systems basically shut down,” Vereen said. “We lost a full class of young men and women that we didn’t have contact with, face to face.”
Two years of the pandemic have made it more difficult to recruit in schools and at public events, and the competition for quality workers has intensified as young people weigh their options. Some, Vereen said, are taking what he calls a gap year, and “are making the decision that they don’t necessarily need to work right now.”
The annual recruiting goal fluctuates as current soldiers decide whether to reenlist or leave. In the last two years as the pandemic raged, many decided to stay in, lessening the pressure on recruiting to help keep the Army at its full strength of 485,000. Last year’s recruiting goal was 57,500, and Vereen said it will be about the same this year.
To entice recruits, those who sign up for a six-year enlistment in one of several high-demand career fields can get bonuses as much as $50,000. Given the high standards, it will be difficult for many to qualify for the top bonus.
The final figure depends on when they agree to ship out for training, whether they already have critical skills and whether they choose airborne or ranger posts. Certain careers — such as missile defense crew, special forces, signals intelligence and fire control specialists who coordinate battlefield weapons operations — can often come with the maximum bonuses. But other key jobs include infantry, intelligence analyst, combat medic specialist, military police and combat engineer. And those may change every month, based on available spots in the training pipeline and other service needs.
Until now, the Army has offered a maximum bonus of $40,000.
“We’re in a competitive market,” Vereen said. “How we incentivize is absolutely essential, and that is absolutely something that we know that is important to trying to get somebody to come and join the military.”
Sgt. 1st Class Mary James has been working as a recruiter in Ohio since November 2020, and she said the early months — when COVID-19 was surging and there were no vaccines — were challenging. It has gotten better, and she said the higher bonuses will help.
“Money isn’t always the first thing that they talk about, but it does come into play,” said James, who’s been in the Army for 15 years. “It will be exciting to see what the return is on that. You know, I think it does put us in one of the top-tier levels of competitive businesses.”
James, who previously worked as a signals intelligence analyst, can also talk to recruits about deploying to war zones, and the opportunities the military offers. And she said she hears a lot of questions and worries about stability, leaving home and a career that may have them moving from place to place every few years.
Vereen said the Army is doing more to address those types of concerns. Last fall the Army significantly increased the option to enlist for two years, expanding it to a total of 84 different career fields. And some will be able to choose where they will initially be assigned — a benefit Army leaders approved in an effort to be more family friendly and bolster the recruiting effort, particularly in the pandemic.
Vereen said the total amount of bonuses available hasn’t been set. But the money has decreased every year since a peak of more than $485 million in 2018, after the Army failed to meet its annual recruiting goal. In the fiscal year that ended Sept. 30, the Army spent more than $233 million on bonuses, with about 16,500 recruits getting an average enlistment bonus of more than $14,000.
“We want to promote the value of serving your country first,” Vereen said. “But we also know that, this generation and I guess human nature, you know, it’s all about compensation too.”
For James, the money may help her meet her recruiting goal as the Army heads into what it calls the “bathtub” months of February to May, when recruiting is historically at its low point. During the spring, the Army’s more than 9,400 recruiters have to seek out and sign up people who have already graduated from high school and college.
Recruiting traditionally surges as students graduate in the spring and start looking for jobs.
James said her goal is to get 20 qualified candidates a week to take initial enlistment steps, and last week she met 75% of that. She had more success around the holidays, but it’s more difficult now.
Compounding the issue is the highly contagious Omicron variant, which is prompting some school systems to shut down — just as recruiters want to get into the campuses or get out to sports events to woo candidates.
As a result, Brig. Gen. John Cushing, the deputy commander at Recruiting Command, said the Army decided to tweak its bonus systems. In previous years, he said, the Army spread out the bonuses, “sort of evenly like peanut butter across the whole accessions [recruiting] year.” This year, the money will be concentrated in the next few months.
“It is certainly a weapon that we have in our arsenal,” Cushing said. “And I think we’ve used it effectively, and I’m very confident we’ll get after it again this year.”