Los Angeles Times

Sanxingdui Museum in Sichuan sees rise in visitors during summer holiday


Sanxingdui Museum, which exhibits relics from China's ancient Shu civilizati­on, located in southwest China's Sichuan Province, is ushering in a peak of visitors with the arrival of summer vacation.

The museum has vividly presented the Sanxingdui Ruins, a cultural site which dates back at least 4,800 years and have been called one of the world's greatest archaeolog­ical finds of the 20th century, with thousands of cultural relics including pottery, jade, bone, gold and bronze on display, which fully reflects the agricultur­al, commercial and handicraft levels of the splendid ancient Shu civilizati­on that spanned the periods across the late Neolithic Age to the end of the Shang Dynasty (1600 B.C.-1046 B.C.) and the beginning of the Zhou Dynasty (1105 B.C.–1046 B.C.).

Exquisite cultural relics and mysterious ancient culture of Shu Kingdom not only attracts local tourists, but also appeals to visitors from across China.

According to data from an online booking platform, about 50 percent of visitors who are going to visit the museum are from outside Sichuan province.

"I just participat­ed in the national college entrance examinatio­n [and I have free time]. Since I have long heard about the shocking culture of Sanxingdui, which is the essence of Chinese culture, I wanted to see the real cultural relics by myself. I don't think browsing informatio­n online is as satisfying as seeing it in person," said Zhang Haoxiang, a visitor from central China's Hubei Province.

"Sanxingdui Museum has ushered in the peak season of visitors after the summer holiday began. The number of visitors on weekdays is about 6,000, and that on weekends is more than 10,000. Nearly 50 percent of visitors come from Sichuan," said Dong Jing, deputy director of the Sanxingdui Museum.

In efforts to promote the cultural products, the museum completed the constructi­on of a cultural and creative sector. They launched cultural and creative products with rich elements of

Sanxingdui, including cosmetics and jewelry, which are favored by consumers.

"There are lots of products on sale here. After visiting the museum, I find that many cultural relics on display were reproduced as cultural and creative products. If I see products I like, I will buy them for my friends," said Wang Chengwei, a visitor from central China's Hunan Province.

According to the local COVID-19 prevention and control requiremen­ts, Sanxingdui Museum receives no more than 20,000 visitors per day.

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