Leasing firms tap tax credits to steer wary drivers into EVs
Buying certain electric cars in the U.S. just got cheaper, thanks to new tax credits meant to phase out gasoline guzzlers.
And a wave of companies that let wary drivers lease or subscribe their way to an electric vehicle are making the most out of the government carrots.
“They’ve got to be convinced,” says Andrew Krulewitz, founder of Zevvy, an EV financing startup. “Buying cars is a big deal.”
Zevvy offers six-month EV leases targeted at Uber drivers and others who spend considerable hours behind the wheel, giving them a different path into a Tesla, Chevy Bolt or other electric model.
The Hayward, Calif., startup scraps the usual mileage caps in favor of a pay-per-mile price, which is designed to be cheaper than gasoline. After six months, customers can return the car, extend the lease or buy the car outright.
“Where there aren’t any savings for the driver, we’ll make that obvious,” Krulewitz said.
Autonomy, a Santa Monica startup, is treating an EV a bit like a Netflix account. The company offers new EVs as an open-ended month-tomonth lease, what it calls a subscription plan. Chief Executive Scott Painter said the company, which started in February, is now leasing about 15 to 20 cars a day.
Even more unusual is the program offered by Octopus Energy Ltd., a green power provider in Texas. Octopus started a car-leasing program in the summer for the utility’s customers.
The company doesn’t let drivers buy cars after the loan ends, but it is offering a unique financing tool. After leasing, drivers let Octopus tell them when to plug in (usually during off-peak hours) or even let Octopus switch charging on and off remotely.
Signing up for this service, called EV Concierge, can cut a customer’s monthly energy bill by 20% to 30%, said Chris George, U.S. EV director for Octopus. He compared this to programs with smart thermostats that enable utilities to automatically tweak the heat inside homes depending on demand on the grid. (George declined to say how many EV Concierge customers Octopus has.)
A few years ago, EV leases were cheap and plentiful. Carmakers set up special offers to get new models on the road. Most EV buyers were relatively wealthy, with good credit scores — prime lending targets. A $50,000 2017 luxury BMW i3 went for $54 a month.
Then the pandemic choked automotive supply chains, sending car prices up and the number of leases down. EVs in particular suffered from long delays and fluctuating prices.
The share of new EVs financed via lease fell to 9.9% in the third quarter of 2022, from 48.3% in 2017, according to credit-reporting company Experian. (For all cars, the lease share dropped to 18.5% from 30.5%.)
Melinda Zabritski, Experian’s senior director of automotive financial solutions, said the trickiest question with EVs is determining the residual value — how much the car might be worth in a few years. Battery durability and consumer appetite for used EVs are still hard to predict.
One fix for this would be getting more EVs in circulation. That’s the intent of President Biden, who will give consumers up to $7,500 in tax credits on 22 models purchased after Jan 1.
In December, the government signaled that some imported EV models could qualify for the credits through commercial leases, a loophole that raised immediate political objections. The government has said it will finalize rules, including battery content requirements, in March that could shrink the number of eligible models.
A report released last week from BloombergNEF estimated that more than 70% of EVs sold in the first three quarters of 2022 would qualify for at least a portion of the tax credits. But the report noted that this figure would shrink depending on the March update.
“It’s all pretty unsettled,” said Corey Cantor, a BloombergNEF analyst.
Because the Biden tax credits are set for certain income levels and car prices, consumers may think they or their chosen car qualify when they don’t, Autonomy’s Painter said. But as a fleet manager, Autonomy can access the credits on all its vehicles.
“That’s a little bit easier for us to navigate than the consumer,” Painter said.
The consumer just sees cheaper cars: Autonomy now offers a Tesla Model 3 for $450 a month with a $3,000 starting fee. Before the credits, the subscription plan cost $590 a month plus a $5,900 fee.
Krulewitz said Zevvy will similarly pass savings from its EV purchases down with lower monthly lease rates. He also plans to help customers hunt for other government discounts and loopholes. In some places in California, the only state where Zevvy operates, Krulewitz said local incentives added onto Biden’s plan can cut the price of a $30,000 EV by two-thirds.
Although government discounts could help these startups move more cleaner cars, they could also bring additional competition.
If foreign automakers are allowed access to Biden’s credits only via leasing, they might start more aggressive financing programs for their EVs, Cantor said. Big carmakers certainly have the cash, captive lenders and dealer networks to do so.
A bigger hurdle for these startups might be dealing with the production timetable that remains outside their control.
Autonomy said in the summer that it planned to spend $1.2 billion to buy 23,000 EVs from Tesla, General Motors and other carmakers for its fleet. Because of manufacturing backlogs, the company still hasn’t received vehicles it’s ordered from GM.