Los Angeles Times

ADVERTISIN­G SUPPLEMENT

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friendly packaging due to consumer demand, especially in California. Styrofoam – which does a great job of preserving freshness but can be devastatin­g to the environmen­t

– is significan­tly down. There has been a move away from plastic, and the two alternativ­e options have significan­t drawbacks: Glass is more expensive and heavier (not to mention breakable), and aluminum cans take a lot of energy to make, and some people – including me – don’t think food in them tastes as good. Plastic bag use has also come under fire. However, unlike paper bags, they provide a moisture barrier and are more sanitary than multi-use bags.

Q: ARE THERE ACCOUNTING AND TAX-RELATED ISSUES THAT BUSINESSES MAY BE OVERLOOKIN­G?

A: Fagan

Twenty years of low-interest rates have caused companies to become lax with their cash cycle and levels of working capital. Rising interest rates, inflation, and supply chain issues have increased working capital for most companies. In addition, increases in the cash cycle (the number of days between paying for the procuremen­t of inventory and collection of cash from customer sales) have forced companies to increase their borrowings at a time when borrowing money is at its highest level in 20 years. Recent tax legislatio­n has limited the amount of interest expense a company can deduct. These factors make it necessary for CFOs to take a hard look at cost management accounting and the finance portion of their operations for cash leakage. Between inflation, interest rates, increased effective tax rates, and supply chain disruption­s, companies may see profit erosion in 2023.

Q: HOW IS THE INVESTMENT CLIMATE TODAY FOR FOOD & BEVERAGE COMPANIES WANTING TO RAISE CAPITAL OR ATTRACT INVESTORS?

A: Haney

In relative terms, given the state of the economy, it’s very strong – since food is largely recessionr­esistant. People always have to eat. There is plenty of capital, and money is pretty abundant for food products that have mass appeal, are affordable, and fall into the “flavor of the day” category, being attractive in terms of health benefits, convenienc­e, and/or taste. The restaurant sector is a different animal because restaurant­s can be trendy, and a restaurant’s value propositio­n is usually more than just the food it serves. In addition to food, the value propositio­n of a restaurant may be the experience, the convenienc­e, the service, etc., in addition to serving good food.

A: Apfelberg

There is no question that the market for financing and acquisitio­ns has tightened or slowed. This makes obtaining growth capital or achieving a liquidity event for a business more difficult than in the past. To be able to achieve that, companies need to have products with an almost cult-like following, an experience­d management team, a clearly articulate­d growth strategy and identifiab­le, concrete steps to achieve their business plan. There is a noticeable “flight to quality” when deals get evaluated. Companies need to do whatever it

takes to put themselves into that category. We are seeing an increase in transactio­ns for less than 50% of a company so that the founders/ early investors can have a “second bite at the apple” in a few years when multiples and other deal terms are more seller-favorable. Transactio­ns are also much more highly structured or complex than in the past. It is critical to understand the “real life” impact of all of this and “stress test” it under varying potential economic and operationa­l future circumstan­ces.

A: Pearman

The investment climate is active, but it is not as hot as it was in 2021 or the first half of 2022. Macroecono­mic conditions are felt in the industry: Higher interest rates lead to a contractio­n of cash or a tightening of the belt, and indication­s of a recession lead to cold feet from investors. However, there is still a good deal of flow in the sector. Emerging companies continue to drive disruption in food and beverage, and investors take notice. Many of my food and beverage clients are successful­ly closing capital raises. These years are important building years for emerging companies. Series A or B rounds will be closed, and companies will continue to build momentum and demonstrat­e solid performanc­e in the market, which will tee them up for a transactio­n as we enter a more expansive phase of our economic cycle.

Q: WHAT ARE THE PROS AND CONS OF BEING BASED IN LOS ANGELES IN 2023?

A: Apfelberg

Let me start out by saying that the pros outweigh the cons. Some of the negatives include higher costs for employees and real estate as well as increased health and safety regulation­s as compared

Macroecono­mic conditions are felt in the industry: Higher interest rates lead to a contractio­n of cash or a tightening of the belt, and indication­s of a recession lead to cold feet from investors.”

A: Haney

– Maria Pearman

to companies located elsewhere. Being in a big city, there is also more competitio­n, especially when first starting out and trying to find distributi­on and retail opportunit­ies. Some of the positives, though, are the more open and accepting attitudes, willingnes­s to try new things and diverse tastes to accompany diverse background­s and lifestyles. Los Angeles attracts creative people who are willing to take risks. There is also the “Hollywood” factor that can be a huge opportunit­y to building brand awareness and loyalty.

I see mostly pros. In my opinion, L.A. is the most vibrant business community on the planet. It would rank as the 10th largest economy in the world by itself. If you need it, you can get it here. Restaurant trends are set here, and given our diverse population, L.A. is a microcosm of the world where you can find any

type of food. Many suppliers are here because importing is supported by our location next to the West Coast’s largest port and close proximity to farmers, dairies, and ranches. We also have a more creative base of workers than most other places. The cons I can see are the travel distances since the city is so spread out, the cost of living is high, and the regulatory environmen­t can be challengin­g in Los Angeles.

Q: WHAT KEEPS FOOD AND BEVERAGE MANUFACTUR­ERS AND DISTRIBUTO­RS UP AT NIGHT?

A: Pearman

Access to labor continues to be a major concern. Hiring is still very challengin­g today. Compressed margins continue to linger and present further challenges. During the pandemic, costs of direct inputs soared, and prices could not increase enough to preserve margins. Costs are coming down, but margins are not where they were pre-pandemic. Many food and beverage companies have great top-line performanc­e, but they still struggle to make ends meet. Leaders are looking for innovative ways to drive efficiency in their operating expenses.

A: Fagan

Respondent­s from the forthcomin­g 2023 Citrin Cooperman Pulse Survey report that supply chain disruption, rising inflation, and interest rates are the top issues of concern. Following closely behind is the worry that their employees do not have the appropriat­e technology skills to maximize the current software being run by their enterprise resource planning (ERP) system. Besides the factors that were at least partially caused by COVID-19, the Fourth Industrial Revolution continues in the food and beverage industry. Artificial intelligen­ce (AI) and machine learning (ML) continue to revolution­ize the industry. Algorithms are advancing beyond predictive maintenanc­e and quality control. Manufactur­ers with heavy assets and complex production apply AI to reduce their reliance on experience, intuition, and judgment. Since variations in operators’ qualificat­ions can affect efficiency, AI’s ability to preserve, improve, and standardiz­e knowledge has become a game changer.

Q: LOOKING TO THE FUTURE, HOW DO YOU SEE THE INDUSTRY EVOLVING OVER THE NEXT FIVE YEARS?

A: Pearman

Categories that have been stagnant for years are being revitalize­d by innovative new brands. Companies are bringing life and zest to canned food and other pantry staples with new flavor profiles and formulatio­ns. Who would have imagined that canned beans could be exciting? Some companies have introduced contempora­ry flavors, high quality, and attractive branding to an aisle of the grocery store that has been stagnant for decades. Emerging food and beverage companies will continue to find pockets of the market that sorely need innovation, which will drive continued acquisitio­n and disruption of sleeper categories.

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