Loveland Reporter-Herald

Officescap­es in Fort Collins rebrands as Slate after merger

- This article was first published by Bizwest, an independen­t news organizati­on, and is published under a license agreement. © 2023 Bizwest Media LLC.

Office furniture supplier Officescap­es, with a Fort Collins operation, has rebranded as Slate.

The trade name change comes a year after the merger of Denver-based Office Elements LLC with Officescap­es of Denver LLC.

“The comprehens­ive interior solutions company will be structured with Elements as the parent company and five studios under the umbrella. The five studios of Elements are: Slate (formerly Officescap­es); Constructi­ve (formerly Manufactur­ed Constructi­on); Floorz; 3D Identity, environmen­tal graphic design specialist­s; and Peoplelab, workplace strategy and consultant­s,” the company said in a press statement.

The intent of the rebrand is to tap into customer desire to work with one company for multiple products and services, Elements said.

“We know our clients benefit when we take a holistic approach to creating inspiring space, focusing on people, place, and the built environmen­t,” Traci Lounsbury, CEO of Elements, said in a written statement. “But there are times when each studio needs to operate and conduct business on its own. This structure will provide maximum flexibilit­y for each studio to stand on its merit as an Elements studio and leverage its collective capabiliti­es as part of the holistic entity.”

“We brought the two leading furniture dealership­s in the region together, and we created something new. We wanted a name that unified the new organizati­on that came out of it,” said Marci Auston, president of Slate. “We’re looking toward the future and love the idea of starting with a clean slate.”

Slate, with operations in Denver and Fort Collins, is the Steelcase furniture brand provider in Colorado and Wyoming.

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