2018 Lowrider-Sanc­tioned Al­bu­querque, New Mexico, Super Show

THE LAND OF LOWRIDER EN­CHANT­MENT

Low Rider - - CONTENTS - STORY BY JOE RAY | PHO­TOS BY COREY RINGO

The an­nual Artemis Pro­duc­tions and Lowrider mag­a­zine–sanc­tioned super show was held at the New Mexico Con­ven­tion Cen­ter in down­town Al­bu­querque, and like al­ways this show con­tin­ues to grow every year in every as­pect of clas­sic or cus­tom-built car years, makes, models, and judg­ing cat­e­gories.

Car shows can be night­mares to pro­mote, and it takes long, hard years of planned work to build a suc­cess­ful event that hope­fully be­comes an an­nual super event. First off you need to have a build­ing or venue that’s sort of nice and up to date, then you have to have the best of the best cars to rep­re­sent this place in­side. You have to reach out and get the trust of the car builders and car clubs to be­lieve that they will have their rides set up for dis­play with proper judg­ing and a wor­thy large crowd that will come through the turn­stiles to sup­port the show. You need ven­dor booths, mu­sic, and food con­ces­sions to build the right at­mos­phere. Be­sides all the

hard work, ded­i­ca­tion, and risk that a pro­moter and a very good staff have to com­mit to, it also takes some luck as well to be suc­cess­ful. In the end, it’s a huge sac­ri­fice for all be­cause you have to do it for the love of the hobby and sport of lowriding.

Pro­mot­ing a show is not just a busi­ness ven­ture, it’s a straight-out do or die mis­sion. Very few make the grade, and then there are the shows that even­tu­ally be­come super shows. Artemis Pro­duc­tions, Joe Romero, and his loyal staff have achieved this super sta­tus be­cause of the above-stated. From the out­side look­ing in, New Mexico’s lowrider her­itage claims to be the Cap­i­tal of Lowriding and Mexican Food, so if you are from out of the state or the coun­try that’s the first thing you look for—lowrid­ers and their fa­mous restau­rants. I have to ad­mit that New Mex­i­cans back it up when it comes to food but you re­ally can’t gauge the lowrider scene un­less you’re there for a while to hit all the cruis­ing spots and han­gouts. But once you ar­rive to the Al­bu­querque Super Show and en­ter the shows doors you wit­ness hun­dreds of cars that can com­pete in qual­ity with any­one and ev­ery­one out there!

From clas­sics and con­vert­ibles to cus­toms this show puts on a show­case like no other top venue show. There is no won­der when you see the huge ban­ner hung up on top of the shows rafters right in the mid­dle aisle that pro­claims “Show­case Lane” when you see the amaz­ing exhibition and va­ri­ety of displayed show cars. When it comes to Bombs there was a huge bomb squad of the Dukes, who owned aisles of the shows space as well. The very well missed lowrider leg­end Julio Rue­las’ fa­mous relic was also brought out onto the dis­play floor and it brought pow­er­ful mem­o­ries of the family and their club’s legendary past and present­day legacy. The Ma­jes­tics, GoodTimes, and Rollerz Only were in force, as well as Ri­cardo’s Big Buick and the Oldies Car Club.

There were a lot of car clubs who trav­eled out to join in on this must ex­hibit or at­tend show, like the Tech­niques and var­i­ous chap­ters, in­clud­ing Joey’s black beauty Lin­coln, cap­ping off their very nice rides and

dis­play. Bobby’s “Dou­ble Trou­ble” rad rag '57 Chevy from GoodTimes was the spot­light of the show, as usual, but as men­tioned be­fore New Mexico does back up their own cal­iber of rides, too. New Mexico Car Club con­tin­ues to grow in quan­tity as well as qual­ity, and let’s not for­get that the Im­pe­ri­als chap­ter in New Mexico also brings along a cus­tom en­chant­ment with their rep­u­ta­tion, too.

Krazy Kut­ting had a huge ven­dor booth of cus­tom-fabri­cated ac­ces­sories as well as a per­sonal-built se­duc­tive Candy Red '64 that will be show­cased on Lowrider’s cover very soon. OG Abel had his artis­tic cre­ations and de­signer T-shirts on dis­play and right

next door to him was Bugs Auto Works and some of his ar­ti­facts and vi­su­als to give ev­ery­one in at­ten­dance an idea for some cus­tom paint and ’strip­ing schemes that one day can be re­al­ized on their own project builds. There was plenty of mu­sic, beer, and an out­door hop­ping con­test that took place in 95-de­gree weather with a cool breeze and a lit­tle rain, but that didn’t cool down those bat­ter­ies, as all you heard was juice from the switches turn­ing those pump mo­tors.

All in all, there was a lot of hard work in­vested into this great show that took a whole year of blood, sweat, tears, and love to­ward the lowriding cul­ture of New Mexico and it’s only sad that it all takes place in one weekend, but the mem­o­ries it leaves linger on as we just can’t wait for next year’s event to come up.

Special thanks to Joe Romero, his family and friends, his com­mit­ted-

to-the-end staff, and the won­der­ful, beau­ti­ful hard-core of lowrider fans who rep­re­sent Al­bu­querque, New Mexico. Last but not least, if you have a show car or be­long to a club, this is a must-at­tend ex­pe­ri­ence, un­like any other. Plan to get out there and be part of the land of en­chant­ment be­cause you will never stop go­ing back. God bless New Mex!

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