Roll Play­erz

AT LEAST THAT’S WHAT THE OWNER OF THIS ESCALADE THOUGHT UN­TIL A NIGHT OUT AT THE MOVIES CHANGED HIS PLANS

Low Rider - - CONTENTS - STORY & PHO­TOS BY BETO MEN­DOZA

In 2002, Jaime Ayala was in the mar­ket for a family ve­hi­cle. But in­stead of haul­ing the family around in a mini­van he opted for a more lux­u­ri­ous op­tion: A new Escalade. The ve­hi­cle was daily driven in stock for­ma­tion, and while he had no in­ten­tion of cus­tomiz­ing it, that all changed when one night he walked out of the theater to find out it had been van­dal­ized.

Know­ing that it needed to be re­painted, he had the truck stripped down and opted for a color change. Look­ing for some­thing with a lit­tle more piz­zazz, he de­cided to go with a dif­fer­ent color and chose vi­o­let. Back in the lab, they mixed up a few sam­ples, shot test pan­els, and once he found the right shade of vi­o­let they doused the iron pig in paint, only the fi­nal out­come wasn’t what they had ex­pected. The color was spot-on to the sam­ples they had sprayed but they didn’t take into con­sid­er­a­tion just how large the ve­hi­cle was. When the truck came back, the cou­ple looked at each other and the first thing they said to each other was: “That’s a whole lot of vi­o­let!”

It was far too much vi­o­let for them, so to dif­fuse the base color they be­gan adding pearl and candy pat­terns in tan­ger­ine, lime green, and dif­fer­ent shades of purple un­til they wound up with its cur­rent look. Know­ing that it needed just a tad bit more, Toni Ayala came in to add pas­tel color strip­ing

while Freddy Alfaro air­brushed a mu­ral on the hood be­fore An­to­nio at PR Cus­toms stitched up the bright suede in­te­rior and cus­tom sounds.

Soon af­ter com­ple­tion, he joined Nok­tur­nal, a group of like-minded show car en­thu­si­asts, and that’s when he be­gan show­ing the ve­hi­cle through­out Nor­Cal be­fore it was re­tired. In the end, Jaime is happy with the re­sults of his build, but as he be­gan to think out loud, he says, “Ini­tially I didn’t buy the truck with the in­ten­tion of fix­ing it up. If I did I would have pur­chased a used one and not paid full price for a brand-new one just to be cus­tom­ized.” And while the truck re­mains a sig­nif­i­cant part of his life, he’s since shifted his focus to run­ning his PR Cus­tom Shop, and his truck serves as a re­minder as to how far he’s come and what he’s able to ac­com­plish.

Candy vi­o­let Cadil­lac with an es­ca­late of mul­ti­col­ored ab­stract art rolling on 26s.

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