THE PRE­MIUM UP­GRADE

YOU ASKED FOR IT, COKER TIRE BUILT IT

Low Rider - - TABLE OF CONTENTS - STORY & PHOTOS BY JOE RAY

You asked for it, Coker Tire built it

As a tes­ta­ment to Coker Tire’s de­vo­tion to cus­tomer sat­is­fac­tion, they’ve heard you loud and clear and made in­stru­men­tal changes to the Pre­mium Sport tire. As the leader in col­lec­tor ve­hi­cle tires and wheels, Coker Tire knew it was time to make a change for the bet­ter, so they stepped up to the plate with the in­tro­duc­tion of the new-and-im­proved Pre­mium Sport tire.

The new Pre­mium Sport fea­tures an eight-ply rated bias-ply con­struc­tion, mak­ing it a ver­sa­tile op­tion for many ap­pli­ca­tions. Although de­signed for lowrid­ers, Coker Tire de­cided to re­move the Lowrider logo. By do­ing so it main­tains a more pe­riod-cor­rect look that is free of vis­ual dis­trac­tions. Most re­cently I had a chance to sit down with them to fur­ther fine-tune and en­hance its ap­peal.

Ex­cited to have the op­por­tu­nity to fur­ther im­prove the Pre­mium Sport’s au­then­tic­ity, there was one change that was ne­c­es­sary but a costly one that I was hes­i­tant to present. The change was ac­tu­ally quite sim­ple but it con­sisted of mov­ing the white­wall por­tion of the tire a 1⁄2 inch fur­ther away from the wheel. Do­ing so would prove to be a dy­namic change, re­sult­ing in a tire that is vis­ually au­then­tic and cor­rect. But I also knew that this “sim­ple” ad­just­ment was go­ing to be costly be­cause it would re­quire re­vamp­ing their cur­rent molds. Need­less to say, Coker Tire did not hes­i­tate to make those changes and even with the added en­gi­neer­ing costs, the ev­ery­day low price of $125 each re­mains!

Siz­ing is still the same as be­fore, with a choice be­tween 520-13 and 520-14. Both sizes have two avail­able white­wall widths. The 520-13 fea­tures ei­ther a 5⁄8- or a 11⁄4-inch white­wall, while the 520-14 comes with ei­ther a 5⁄8- or a 13⁄8-inch white­wall. The tread pat­tern will re­main the same to keep that tra­di­tional look, all the while giv­ing you the side­walls you’ve asked for. LR

"THE NEW PRE­MIUM SPORT FEA­TURES AN EIGHT-PLY RATED BIAS-PLY CON­STRUC­TION, MAK­ING IT A VER­SA­TILE OP­TION FOR MANY AP­PLI­CA­TIONS."

"BUT I ALSO KNEW THAT THIS 'SIM­PLE' AD­JUST­MENT WAS GO­ING TO BE COSTLY BE­CAUSE IT WOULD RE­QUIRE RE­VAMP­ING THEIR CUR­RENT MOLDS. NEED­LESS TO SAY, COKER TIRE DID NOT HES­I­TATE TO MAKE THOSE CHANGES ..."

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