DEEP ROOTS AREN'T REACHED BY THE FROST

WITH ROOTS THIS DEEP WE CAN WEATHER ANY STORM

Low Rider - - ROLL MODELS - STORY BY JOE RAY | PHO­TOS BY LR STAFF

As we en­ter our third sea­son of Roll Mod­els, we’re more ex­cited than ever to share the in­spir­ing sto­ries of love, pas­sion, and lowrider cul­ture. But get­ting it done is a col­lec­tive ef­fort that is pro­duced as a re­sult of its par­tic­i­pants, our staff, as well as Shell and Quaker State who be­lieved not only in our vi­sion but our cul­ture.

For those of you who just re­cently tuned in, Lowrider’s Roll Mod­els Se­ries is cel­e­brat­ing its two-year an­niver­sary and as we en­ter our third sea­son we’ve got plenty in store for you. In the mean­time, be sure to back­track and catch up on the first two sea­sons.

Our Roll Mod­els Se­ries of­fer a pow­er­ful glimpse into the lives of some of the big­gest in­flu­encers and tastemak­ers in the lowriding game. Whereas we typ­i­cally fo­cus on the ve­hi­cles them­selves, this time the con­cen­tra­tion is fo­cused more on the own­ers and the tri­als and tribu­la­tions they went through to be­come in­spi­ra­tional men­tors for us all.

From the OG Mem­ber of the Groupe Car Club and doc­tor, Steven Al­varez Mott—the ob­ste­tri­cian who has de­liv­ered over 8,000 ba­bies into this world—to Michael Grey, the busi­ness­man who is no stranger to gam­bling and fi­nance as the CFO of Cae­sars Palace—who also has a crush on con­vert­ible Im­palas—and who could for­get Rudy Campos Jr. and his com­mit­ment to uphold­ing the law as an Irwindale Po­lice­man—with a love for the early clas­sic bombs—Roll Mod­els ex­plores a vast land­scape of in­flu­encers who make, mold, and up­hold not only our life­style but the com­mu­ni­ties they live in.

In short, the Roll Mod­els se­ries is a ves­sel of com­mu­ni­ca­tion that will open the eyes of car lovers glob­ally. Some have praised our seg­ments as be­ing the cat­a­lyst of change for the face of lowriding, but to be hon­est we’re not. We’re sim­ply high­light­ing what has al­ways ex­isted while eras­ing the neg­a­tive stereo­types cast upon our scene by the me­dia.

And as the lowrider move­ment con­tin­ues to blos­som, it is im­por­tant that we con­tinue to nur­ture the past and the present in or­der to cre­ate a boun­ti­ful fu­ture. Much like a well-es­tab­lished plant, the found­ing fore­fa­thers (and past gen­er­a­tions) of lowriding have given us a life­style with deep-seated roots and it is up to us to be the nu­tri­ents that will help of­fer con­tin­ued growth for gen­er­a­tions to come.

Till next time, ride with re­spon­si­bil­ity and re­mem­ber to take care of home be­fore you im­press the streets. I re­ally can’t stress that enough be­cause our cars may speak vol­umes about our style, but it is our ac­tions that de­fine us as a com­mu­nity and in­flu­ence the ac­tions of those around us.

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