Ap­ple com­pletes Shazam ac­qui­si­tion

It’s un­clear how Ap­ple will in­te­grate Shazam’s tech­nol­ogy into its own prod­ucts or whether it will keep the Shazam app around in the fu­ture.

Macworld (USA) - - Contents - BY JA­SON CROSS

Ap­ple for­mally an­nounced that it has com­pleted its ac­qui­si­tion of Shazam, the songi­den­ti­fy­ing app that has be­come so syn­ony­mous with “iden­ti­fy­ing songs” that it has its own game show ( go. mac­world.com/btsh) on a ma­jor net­work. Ap­ple first an­nounced it would ac­quire ( go. mac­world.com/shby) the com­pany back in De­cem­ber 2017 for an undis­closed price (ru­mored to be around $400 mil­lion).

Oliver Schusser, Ap­ple’s vice pres­i­dent of Ap­ple Mu­sic, had the fol­low­ing to say:

Ap­ple and Shazam have a long his­tory to­gether. Shazam was one of the first

apps avail­able when we launched the App Store and has be­come a fa­vorite app for mu­sic fans every­where. With a shared love of mu­sic and in­no­va­tion, we are thrilled to bring our teams to­gether to pro­vide users even more great ways to dis­cover, ex­pe­ri­ence and en­joy mu­sic.

It’s not yet clear what Ap­ple plans to do with the Shazam app or its un­der­ly­ing tech­nol­ogy. Ap­ple has only said, “The app will soon of­fer its ex­pe­ri­ence ad-free for all users so ev­ery­one can en­joy the best of Shazam with­out in­ter­rup­tion.”

That’s good news for the short term. In the long term, it’s hard to know what this buy­out means. Will the Shazam app go away? Will the An­droid ver­sion dis­ap­pear? Will it con­tinue to of­fer

Spo­tify in­te­gra­tion?

The best that Shazam app fans could hope for is for Ap­ple to leave the app alone, with An­droid sup­port and Spo­tify in­te­gra­tion in­tact, while build­ing its tech­nol­ogy into Ap­ple’s own prod­ucts. One can eas­ily imag­ine a

Lis­ten icon in Ap­ple Mu­sic to iden­tify a song and take you di­rectly to the Ap­ple Mu­sic page for it.

Shazam is al­ready in­te­grated into Siri: try ask­ing Siri to “name that tune” or “what song is cur­rently play­ing” and it will lis­ten and pro­vide a Shazam-pow­ered re­sponse with a link to Ap­ple Mu­sic. Per­haps IOS 13 will fea­ture an al­wayslis­ten­ing song ID fea­ture like that on the Pixel 2. There’s prob­a­bly more Ap­ple could do with Shazam and the Homepod, too. At the very least, we can hope that the Shazam app quickly gets an up­date to add sup­port for Siri Short­cuts ( go.mac­world. com/sish) and the Siri watch face on watchos 5( go.mac­world.com/ wos5). ■

Will the Shazam app go away? Will the An­droid ver­sion dis­ap­pear? Will it con­tinue to of­fer Spo­tify in­te­gra­tion?

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