As the Apple Car project revs up, its launch is further than ever
Rumors aren’t reality.
Just when we thought the fabled Apple Car had driven off into the sunset for good, a flurry of recent rumors has given new life to the project. But despite some promising signs, we’re still likely many years away from driving one.
The most recent rumor comes from well-known analyst Ming-chi Kuo (via Macrumors [fave.co/3wfghxp]), who writes that Apple is collaborating with several automakers on the Apple Car project, including Hyundai, GM, and Peugeot manufacturer PSA. According to Kuo, “Apple will leverage current automakers’ resources and focus on self-driving hardware and software, semiconductors, battery-related technologies, form factor and internal space designs, innovative user experience, and the integration with Apple’s existing ecosystem.” Specifically,
Kuo says Apple will be using Hyundai’s E-GMP battery electric vehicle platform for the foundation of the Apple Car.
This isn’t the first time we’ve heard about Apple teaming up with an established carmaker to manufacture its first vehicle. According to a report in Korea Economic Daily (fave.co/3fxcsy7) earlier this year, Apple is looking to team up with Hyundai to offset the “enormous costs” of building the battery-powered electric engine. Further confirmation of the
Hyundai partnership was added by Korea publication edaily (fave.co/3whslms), which pointed to Hyundai subsidiary Kia and its Georgia plant as the likely landing spot for the Apple Car.
Adding to Apple Car speculation is Apple’s recent leadership board shakeup, which saw longtime hardware chief Dan Riccio (fave.co/3m9kwsz) replaced by
John Ternus as senior vice president of hardware engineering to allow Riccio to move to “a new project” within the company. While that doesn’t necessarily signal a renewed focus on the Apple Car, it certainly adds to the speculation that Apple’s next big thing is something completely new.
Apple Car speculation has been rife for many years, experiencing several starts and stops as Apple has explored its options. Most recently, Apple reportedly scattered some 200 employees (fave. co/3cfox5h) who comprised the project as it shifted its autonomous and artificial learning to other areas within the company. But anticipation was renewed in December when Bloomberg reported (fave.co/3stqgji) that artificial intelligence chief John Giannandrea had shifted to Apple’s automobile project.
Despite the speculation, the Apple Car is still many years away. While an early December rumor suggested Apple’s car could roll out later this year, it was quickly doused with cold water. Bloomberg reported that the car will take “at least half a decade,” and Kuo now says 2025 “at the earliest,” with a possible push to 2027.
And that’s before any actual production takes place. Even developed in a partnership with a well-known automaker, Apple’s car will present its own unique set of problems, especially since it will likely be loaded with cutting-edge tech. Hyundai’s all-electric Ioniq, for example, is rated for a 170-mile range (fave. co/3fwhrqk), far lower than the most recent Tesla and likely well below what Apple would want to deliver.
So if you’re eagerly anticipating buying a new Apple Car, you should probably switch gears. Apple may be closer than ever to actually making a car, but even if the project doesn’t hit any detours or potholes, we’re likely to see a folding iphone or touch-screen Mac first. ■