Beck Joins Feed Store

McDonald County Press - - FRONT PAGE - Rachel Dick­er­son

White­head Farm Sup­ply, a feed store in An­der­son, has a new man­ager, Jeff Beck of Di­a­mond.

He started at his new po­si­tion on Oct. 22. Be­fore be­com­ing man­ager of White­head Farm Sup­ply, Beck was a full-time cat­tle­man with 1,200 head of com­mer­cial cat­tle in cow-calf pairs.

He grew up in Ok­la­homa and went to East­ern Ok­la­homa State Col­lege, where he stud­ied an­i­mal science and agri­cul­tural ed­u­ca­tion. He said he bought feed from the own­ers of White­head Farm Sup­ply and that is how he found out about the job. He said it was a good busi­ness op­por­tu­nity.

Chris and April Chap­man are the own­ers of White­head Farm Sup­ply. They have three lo­ca­tions — one in An­der­son, one in Seneca and one in LaRus­sell. They have owned the LaRus­sell store for four years and the other two lo­ca­tions for one year.

April said they are plan­ning a

cus­tomer ap­pre­ci­a­tion day at the An­der­son store. She said they will serve food and meet and greet the cus­tomers. Beck added they will have some free give­aways.

“We ap­pre­ci­ate peo­ple’s busi­ness and we’re open to sug­ges­tions about prod­uct lines that would help lo­cal farm­ers out,” Chris said. “We’re down here and we’re mak­ing some changes. We have a pas­sion for agri­cul­ture. The cat­tle busi­ness is what we love. We just en­joy what we do. We feed cat­tle and raise cat­tle our­selves, so I feel like we should be in this busi­ness.”

“I feel like it’s one of the most im­por­tant in­dus­tries to be in, the most re­ward­ing,” said April.

“You see the fruit of your la­bor ev­ery day,” Chris said.

In ad­di­tion to all types of feed, Beck said, the store car­ries vet prod­ucts such as worm­ers and vac­cines, horse prod­ucts, pes­ti­cides and fenc­ing sup­plies.

Asked about his im­pres­sion of Beck, Chris said, “I think he’s great. He’s am­bi­tious and he’s will­ing to do what we need to do. When I spoke with Jeff about com­ing here, I told him we needed to be the best at what we do. I think he’s got that same men­tal­ity.”

In the feed busi­ness, Chris said, the price is ba­si­cally the same ev­ery­where. Stores have to be com­pet­i­tive with their knowl­edge and cus­tomer ser­vice.

The own­ers plan on start­ing a mill in An­der­son in the spring, Chris added.

In the mean­time, they will carry cus­tom feed from their mill in LaRus­sell, April said.


White­head Feed man­ager Jeff Beck (left) and own­ers Chris and April Chap­man re­cently an­nounced Beck’s new po­si­tion at the store in An­der­son.

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