THE DRESS CODE IS DEAD
COLLARED SHIRTS, TROUSERS, keep it tucked in, and no T-shirts. Ever. And—egads!—definitely no jeans. That’s the traditional dress code for the sport of golf, but in the last few years courses have begun relaxing their rules in an attempt to attract a younger crowd. Bluejack National, the first course designed by Tiger Woods, made a splash in 2015 by eliminating the dress code, and a rising number of clubs are following suit, allowing T-shirts, hoodies and ball caps. And a handful of new apparel companies have stepped up to help push the attire envelope. “We started seeing millennials getting into golf but they didn’t want to look like their dad,” says Scott Morrison, founder of Radmor, a golf apparel brand that launched during the pandemic. Some of their most popular pieces are hoodies and uncollared polo shirts. “A decade ago, most clubs were so rigid about their dress codes, you had to change out of your golf clothes the minute you were done playing because you didn’t want to be caught dead in them at the bar. But today, I don’t think there’s a golf course I play where you can’t wear a hoodie.” But Morrison says you still need to leave your denim at home. “You’re not wearing jeans on the course. I don’t see that changing any time soon.”