Girl Scout cookies take flight in Virginia drone deliveries
Missing out on Thin Mints in the pandemic? A Google affiliate is using drones to deliver Girl Scout cookies to people’s doorsteps in a Virginia community.
The town of Christiansburg has been a testing ground for commercial delivery drones operated by Wing, a subsidiary of Google.
Now the company is adding the iconic boxed cookies to the more mundane drugstore offerings, FedEx packages and locally-made pastries, tacos and cold brew coffees it’s been hauling to a thinly populated area of residential subdivisions since 2019.
Wing said it began talking to local Girl Scout troops because they’ve been having a harder time selling cookies during the pandemic, when fewer people are out and about. The organization jumped on the new twist to its skills-building mission.
“I’m excited that I get to be a part of history,” said 11-year-old Gracie Walker, of the Girl Scouts of Virginia Skyline Troop 224. “People are going to realize and be, like, ‘Hey, this is better for the environment and I can just walk outside in my pajamas and get cookies.’“
It’s the latest attempt to build public enthusiasm for futuristic drone delivery as Wing competes against Amazon, Walmart, UPS and others to overcome the many technical and regulatory challenges of flying packages over neighborhoods.
Federal officials started rolling out new rules in mid-April that will allow operators to fly small drones over people and at night, potentially giving a boost to commercial use of the machines. Most drones will need to be equipped so they can be identified remotely by law enforcement officials.
The 10-pound Wing drone that made the first deliveries in Christiansburg in fall 2019 is already an artifact held at the Smithsonian National Air and Space Museum. Whether it will go down in history as a revolutionary innovation or a utopian flop remains to be seen.
Amazon has also been working on drone delivery for years. In 2013, Amazon founder Jeff Bezos said in a
TV interview that drones would be flying to customer’s homes within five years, but that deadline has long since passed. The company did win government approval to deliver packages by drones last August, but Amazon said it was still testing them and hasn’t started delivering goods to shoppers yet.
David Vos, an aerospace engineer who led Google’s Wing project until 2016, said he has been surprised that drone delivery ventures haven’t taken off more quickly.
“I thought it was completely doable to be up and going by 2021,” Vos said. While he still thinks drone technology is getting closer to delivering the size, weight and power needed to transport goods safely in populated places, Vos said the tech industry also needs a cultural shift.
Wing’s drones are able to navigate autonomously — without a human pilot controlling them remotely — and are powered by two forward propellers on their wings and 12 smaller vertical propellers. When a drone reaches its destination, it hovers above the front lawn as a tether releases to drop the package.