Miami Herald (Sunday)

Nike’s pandemic resistance tested. Upcoming earnings call will reveal level of resilience

- BY TOM HUDSON

Nike has it all, and I’m not referring to its dominance in the shoe and athletic apparel businesses.

Its latest quarterly financial report due this week is worth watching, even for those who only have a pair of Nikes in their closet and none of its stock shares in their investment portfolios.

The company has consistent­ly been able to turn in better-than-expected profits during the pandemic.

Even as COVID-19 has pinched factories in Asia making Nikes, demand for its shoes has been high. In December, the company was growing confident that its slim inventory Expect rents to rise in all of these now most affordable communitie­s, Bachin said.

“When you look at a lot of these neighborho­ods and you see the growth happening today, and the fact that there has been a lot of building with little attention to the affordable market, it concerns me,” she said. “In some of these neighborho­ods, we already see rents rising.”

For example, North Miami Beach is facing pricing pressure, Sorey said, noting housing developmen­t is causing apartment leases to get more expensive.

New real estate projects are underway across the city, including two towers with 700 rental apartments in the city’s cheapest ZIP code. City officials are trying to protect existing tenants by approving in late March an ordinance that would force landlords to give a twomonth notice to tenants when they’re increasing rents over 5%.

“We are keeping the everyday people in mind,” the North Miami Beach city manager said.

Just like in North Miami Beach, developers rushing to meet housing demand are putting up apartment buildings throughout Miami-Dade. But with many new buildings far from being finished, Bozovic would be improving, especially as manufactur­ing in Vietnam was returning. Still, it forecast profit growth in the low single digits because of the virus and lost production.

Tighter supplies have allowed Nike to be firmer on prices, which helps its profit margins. “We expect to continue benefiting from exceptiona­l demand against the backdrop of lean marketplac­e inventory,” Matthew Friend, the company’s said, “of course we’re going to see tremendous growth in the rental market. The sale market is moving in lockstep with the rental market. It’s supply and demand. Not everyone is going to purchase.”

Here’s the rundown where renters can find the cheapest apartments in Miami-Dade:

1. North Miami Beach

Median rent: $1,250 (ZIP Code 33162)

2. Miami Gardens

Median rent: $1,300 (ZIP Code 33169)

3. North Miami

Median rent: $1,350 (ZIP Code 33161)

4. Cutler Bay

Median rent: $1,387 (ZIP Code 33157)

5. Miami Shores

Median asking rent: $1,400 (ZIP Code 33150)

6. Allapattah and Brownsvill­e

Median rent: $1,400 (ZIP Code 33142)

7. Homestead

Median rent: $1,450 (ZIP Code 33035)

8. Little Havana

Median rent: $1,500 (ZIP Code 33135)

9. Kendall

Median rent: $1,512.50 (ZIP Code 33176)

10. Hialeah

Median rent: $1,525 (ZIP Code 33014)

AAAAAAAAAA­Rebecca San Juan: 305.376.2160, @rebecca_sanjuan chief financial officer, said on the the firm’s last quarterly financial conference call. Neverthele­ss, the company is not immune to a key inflationa­ry factor for overseas manufactur­ers — freight costs.

Nike will be one of the first large American multinatio­nal companies to talk about its quarterly financial performanc­e since Russia launched its war in Ukraine. The company has joined others in reducing its business in Russia.

Russian shoppers are shut out from making purchases on Nike’s website and its app and the company temporaril­y closed its corporate-owned retail stores in Russia. Think of it as a shoe sanction.

Europe, the Mideast, and Africa account for about a quarter of Nike’s revenues. Russia alone may be a small slice, but Nike’s results on Monday will give investors an early indication of how the war in Ukraine is affecting consumer behavior in Europe.

Perhaps more important will be China. China is a manufactur­ing base for Nike and generates about 20% of its revenue. The country’s new zero-COVID-19 policy has led to tens of millions of people being ordered to go into lockdown beginning this week. That is likely to hurt Nike’s supply chain and its sales.

Supply chain problems, inflation, global uncertaint­y — Nike covers the entire field. We’ll get a first indication this week how the company is handling the trio of challenges.

Tom Hudson hosts ‘The Sunshine Economy’ on WLRN-FM, where he is the vice president of news. Twitter: @HudsonsVie­w

 ?? MIAMI HERALD FILETown of Cutler Bay ?? Driving past Pinecrest, Cutler Bay borders the Goulds. It is a short drive from Palmetto Bay’s historic Deering Estate and is home to a handful of parks, some of which sit on Biscayne Bay. This is an aerial view of a publicly owned 16-acre plot of vacant land on Old Cutler Road in Cutler Bay that the town wants to convert into a central park for the south Miami-Dade County suburb of about 45,000.
MIAMI HERALD FILETown of Cutler Bay Driving past Pinecrest, Cutler Bay borders the Goulds. It is a short drive from Palmetto Bay’s historic Deering Estate and is home to a handful of parks, some of which sit on Biscayne Bay. This is an aerial view of a publicly owned 16-acre plot of vacant land on Old Cutler Road in Cutler Bay that the town wants to convert into a central park for the south Miami-Dade County suburb of about 45,000.
 ?? DANIEL A. VARELA dvarela@miamiheral­d.com ?? Miami Gardens is bordered by Opa-locka, Miami Lakes, Miramar and North Miami Beach. It is home to the Sunshine State Arch and the Dolphins’ Hard Rock Stadium. Above: The crowd watches rapper Rick Ross during last week’s Jazz in the Gardens at Hard Rock Stadium.
DANIEL A. VARELA dvarela@miamiheral­d.com Miami Gardens is bordered by Opa-locka, Miami Lakes, Miramar and North Miami Beach. It is home to the Sunshine State Arch and the Dolphins’ Hard Rock Stadium. Above: The crowd watches rapper Rick Ross during last week’s Jazz in the Gardens at Hard Rock Stadium.
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