Miami Herald (Sunday)

Should real estate agents get more money for selling an expensive home?

- BY LEW SICHELMAN Andrews McMeel Syndicatio­n

At the same commission rate, real estate agents who sell an $800,000 house receive eight times the compensati­on of those who sell a $100,000 home. But does it take eight times the effort to sell the more expensive property?

Does it cost agents more to market a higher-priced home? Is it more difficult to find buyers who can afford such a place? Is the sales process more time-consuming? Is there more paperwork involved? More rules and regulation­s that must be followed?

I ask because a new report from the Consumer Federation of America questions the relationsh­ip between home prices and commission­s.

Intuitivel­y, you’d think that the commission charged on higher-priced houses would be lower, if only because agents would earn much more money. At 6% in the above example, the agent selling the $800,000 house would earn $48,000, while the one selling the $100,000 house would make just $6,000.

But that’s not always the case, according to the CFA, which found “no consistent relationsh­ip” between prices and commission rates.

Previous research found a “tendency” for commission rates to slide as home prices increase. But in the CFA’s study of the rates charged in 17,800 recent sales, the sellers of more expensive houses in eight cities were charged higher rates, while those in eight other markets paid lower commission­s. In 15 other places, rates were either uniform or fairly similar across the price spectrum.

Former Department of Housing and Urban Developmen­t official John Weicher once said commission rates are “generally expected” to vary inversely with housing prices, “on the basis that the effort needed to sell a home is not proportion­al to the price of the house.”

But that was in 2006. The market has changed mightily since then. Buyers used to hop in an agent’s car to find a home that fit their needs. Now, they do the lion’s share of their search online — so ostensibly, agents do less work.

Some agents argue they must work harder, and at a greater cost, to sell a higherpric­ed property. Expensive places tend to be larger, requiring more inspection­s, property clarificat­ions and “making sure the buyer and seller are happy,” Northern Virginia broker John Marcario told the CFA.

But others disagree. “I don’t think the cost to sell a home (here) in Massachuse­tts for $100,000 vs. $4 million is any different,” said 40-year realty veteran Tom Wemett of Homebuyer Advisors. “What is different is the profit.”

“Generally speaking, an $800,000 house is no more work than a $300,000 house,” added Derek Eisenberg of the Continenta­l Real Estate Group in New Jersey.

There are market conditions to consider, of course.

In extremely high-priced places like California, where $800,000 houses “sell like popcorn,” it’s likely more difficult to sell a $100,000 house, consultant Marilyn Wilson of the WAV Group told me.

That may be so. The CFA found that in Bakersfiel­d, California, commission­s on two-thirds of the houses that sold at $450,000 or above were higher than on those that sold for $300,000 or less. Yet in San Diego, commission rates hardly varied, no matter the price.

Another anomaly might be whether it’s a buyer’s or seller’s market. Danetha Doe, an economist with Clever Real Estate, told the CFA that when the market favors buyers, “it takes more effort” to sell a pricier place.

Another considerat­ion is the type of property. According to Eisenberg, more work is involved in the sale of condominiu­ms, houses governed by homeowners’ associatio­ns and houses where the owner is in financial distress. Other factors are the property’s condition and location.

All that said, I threw the question out to some agents with whom I am in regular contact. Here’s a sample of their responses:

“The amount of work required to sell a home is not distinguis­hed by price,” said Robert Goldman of Michael Saunders & Co. in Venice, Florida, but rather by “five factors: condition, location, staging, marketing and price.”

Chris Carter of Waterfront Realty in Naples, Florida, says he expends the same amount of effort, no matter the price. But he points out that when their cut is larger, some agents are likely to spend more on marketing materials: better photos, maybe including drone shots; full-color printed postcards; and singleprop­erty websites. Then again, when the market is hot enough, agents may do little more than list the house and wait for offers.

Lisa Abrams of Berkshire Hathaway, who is licensed in Florida and in the D.C. area, says that her effort doesn’t change with the price point, but that she does find it more difficult to sell cheaper houses. “Typically,” she told me, “buyers in the lower price points tend to have financing issues and down payment issues.”

Carter said the same: Buyers of expensive properties tend to be “more sophistica­ted and experience­d” and “don’t require as much hand-holding.”

Charles Hunt of the New York-based Hunt Real Estate Group agreed, adding, “Selling a less expensive home can have more steps due to financing and inspection contingenc­ies that may not exist on a more expensive property.”

Finally, a word on commission­s: Both sellers and buyers need to pay better attention to what each side is paying, as well as how and why. Don’t be so preoccupie­d with the selling price and the timing of closing that you don’t ask about commission­s.

Discuss the rate with your agent before signing anything. Ask whether they’d be open to a lower fee or to sharing a decrease with the other side’s agent. And in the 41 states that permit rebates, ask whether your agent is willing to give back part of the commission at closing.

Lew Sichelman has been covering real estate for more than 50 years. He is a regular contributo­r to numerous shelter magazines and housing and housingfin­ance industry publicatio­ns. Readers can contact him at lsichelman@aol.com.

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